⚡ I just saw the SuperScale case study: How Aethir can drive stronger game user acquisition - bypassing the 30% platform commission, allowing users to click on ads and play directly, restructuring game experience and distribution methods, and breaking platform monopolies Conclusion first—— -Traditional blockchain games require downloading client/app (usually bulky), updating plugins, and configuring wallets, resulting in a user churn rate of over 60% during the download phase. Players are concerned about viruses in unofficial installation packages, leading to a surge in user trust costs. Traditional cloud service providers charge based on traffic, and user growth and server costs increase linearly, dragging down early projects. -Aethir's game breaking logic - play first, download later+decentralized cloud architecture! Refactoring the game distribution chain with streaming media technology, allowing users to enter the game scene with "zero friction". SuperScale, as a leading institution in global user growth, takes this concept of a "decentralized game distribution network" into a trustworthy practice. 1、 Core advantage: DTC (Direct to Players) four major killing moves for cloud streaming media 1. Escaping 30% of the 'Apple Tax' Directly connect to the webpage and use PWA (Progressive Web App) to replace traditional apps, earning 100% of the revenue into your own pocket. 2. Reduce customer acquisition costs Bury a 'trial button' in the advertisement, users can click to play, and the conversion rate skyrockets by 45%. No need to ask players to download a few gigabytes of installation packages anymore, the 'freeloading experience' is really delicious! 3. Full equipment coverage Regardless of the performance of players' gaming devices, Aethir supports large-scale cloud gaming operations through a decentralized GPU network, capable of generating high-definition game graphics in real-time 2、 Staged analysis of case studies Phase 1: Verification of 'Trial is Justice' Test objective: To demonstrate that "play first, download later" can reduce installation costs (CPI) and improve conversion rates Insert three options into the advertisement - 'stream now', 'try', 'download directly' Test object: Classic mobile game "Tiny Tower" Traditional mode of facial recognition: -43% of players prefer to try it out -35% higher click through rate than download ads -Conversion rate surpasses traditional mode by 45% Phase 2: Allow the manufacturer to count their money until their hands are soft Advanced Goal: Calculate Return on Investment in Advertising (ROAS) and Player stickiness Two choice trap: After the advertisement, players are asked to choose between "go to the app store to download" or "Aethir streaming trial" Data critical attack: ——Aethir trial group vs app store group User selection rate:+ 143% 7-day advertising return rate:+ 75% Player spending power: average income skyrockets by 93% Stickiness crushing: session count+77%, duration+26%, retention rate on the 7th day+80% 4、 Beneficiary Profile: Who Needs Aethir? -Web3 Game Studio: Addressing the pain point of complex entry points in blockchain games by combining DeFi/NFT gameplay with on-demand play. -Small and medium-sized traditional mobile game manufacturers: try cloud gaming at low cost to avoid high fixed investment in self built servers. Emerging market developers: Targeting low-end device users in Southeast Asia/Africa, providing a 3A level experience without hardware barriers. 5、 Summary The Aethir combination punch essentially turns the game into a "web-based Taobao experience pack"—— -Players can try the advertisement in just 3 seconds without even having to download the app -Manufacturers bypass the platform's dominant terms and pocket every penny they earn -Data doesn't lie: With Aethir's manufacturer, customer acquisition costs are reduced by 30%, player spending doubles, and retention rates skyrocket to an outrageous level ——The future is here: When games transition from being "downloaded products" to "point and play services," will it be the platform or the developer who collects money while lying down? Aethir provided the answer with data. @AethirCloud @SuperScaleGames @IAMDOXE @paulthind