Rules are erratic, obsessed with wealth accumulation, and lack a moral bottom line.
Written by: Deep Tide TechFlow
In early 2025, the TRUMP coin burst onto the scene, exploding like thunder just days before Trump's inauguration speech, with its price soaring from an initial $0.18 to $75.35, only to plummet rapidly afterward, with its market value shrinking significantly, ultimately down 90% from its peak.
On April 18, the TRUMP token welcomed its first unlocking period; on April 23, the official website announced that users ranked in the top 220 for average memecoin holdings would be invited to a dinner, causing the coin's price to surge.
This seemed to bring a glimmer of hope, but it felt more like enticing its holders with an apple they could never reach.
Now, two insiders revealed, Trump's latest project will be a Trump-branded crypto game, designed similarly to Monopoly Go, set to launch at the end of April.
As bait continues to be released, the crypto world, which had just calmed down from the turmoil caused by tariff policies, is about to welcome Trump's new game.
From reality to crypto, this former businessman, now politician, is thriving.
“Buy land, collect rent, bankrupt opponents…,” similar plots are repeatedly played out, and Trump, who has “always thought Monopoly is a great game,” has never stopped his game.
NFTs, presidential coins, blockchain games… what’s next?
For the crypto world, Trump is arguably one of the most uncontrollable variables, and in 2025, this president is making frequent moves.
On January 18, 2025, just days before his inauguration, Trump announced the launch of a meme coin named after himself on his social platform, driving the asset's price to soar, peaking at $75.35. Within two days, it became the 19th most valuable cryptocurrency in the world.
The first round of the token's issuance was 200 million, and according to the official website, two entities under Trump hold 80% of the tokens. The 40 million tokens scheduled to unlock on April 18 were valued at about $300 million, accounting for 20% of the circulating supply.
In the early unlocking phase, the market generally expected a bearish trend, but $TRUMP did not immediately crash after the unlocking on April 18. Particularly, the news on April 23 that the “Trump Coin” official website would host a closed-door dinner for its holders created quite a stir, causing $Trump to surge 50% within 24 hours, peaking at $14.71.
Moreover, according to a report by Fortune magazine on April 15, Trump plans to launch a crypto game that allows players to build virtual properties and earn in-game currency through a “play to earn” mechanism. This game will become the latest addition to Trump's and his family's growing list of cryptocurrency investments.
Although Trump's longtime partner Zanker's spokesperson Kevin Mercuri denied that the project is similar to Monopoly GO!, the news of a new game launching at the end of April has still been confirmed.
This is not the entirety of Trump's IP directly entering the crypto world.
As early as between 2022 and 2024, Trump released three NFT series featuring his cartoon images (such as superheroes, presidential portraits, etc.). Buyers holding at least 47 of Trump's “Mugshot Edition” NFTs received an exclusive reward of a dinner invitation at that time—“I have some cryptocurrency,” said Jordan, who received the dinner spot in an interview, “but for me, it felt more like an opportunity to meet President Trump.”
Despite the NFT-selling company claiming no connection to Trump's campaign, these NFTs, along with the presidential coin, faced criticism for “politicians exploiting the crypto market for profit,” being labeled as “the most severe conflict of interest in modern history.”
As a longtime fan of the Monopoly game, Trump has previously launched the board game “Trump: The Game” in 1989, inspired by it. Whether in reality or the crypto world, Trump has always been “buying land and building houses,” with his tactics extending far beyond just the IP.
Entering the game with the nation, winning half the battle
Trump has been skeptical about cryptocurrencies, publicly denouncing Bitcoin as a “scam” that undermines the value of the dollar four years ago, but during the 2024 presidential campaign, he showed enthusiasm for Web3, promising to make the U.S. a global center for crypto innovation and criticizing the Biden administration's regulatory approach as overly strict.
On January 23, just three days after Trump returned to the White House to begin his second term, he issued Executive Order 14178, titled “Strengthening America's Leadership in Digital Financial Technology,” laying the groundwork for a “national digital asset reserve.” On March 6, 2025, President Trump signed an executive order establishing a strategic Bitcoin reserve and a U.S. digital asset stockpile, fulfilling his promise to make America the capital of cryptocurrency.
He stated, “I have a very positive and open attitude towards cryptocurrency companies and everything related to this emerging industry. Our country must be a leader in this field.”
On the same day, the White House held its first crypto summit, gathering well-known founders, CEOs, and investors from the cryptocurrency industry who had been suppressed during the Biden administration. However, the event did not release any substantial policy documents, and most speakers' remarks were filled with gratitude and praise for Trump's “brilliant leadership,” resembling a grand “Thanksgiving.” The official live stream was surprisingly interrupted 20 minutes into the event, leaving much to the imagination.
Not only did Trump clearly express his support for cryptocurrencies politically, but he and his family members also entered this market.
In September 2024, the Trump family founded a cryptocurrency lending platform called “World Liberty Financial” (WLF), and the project's GOLD PAPER indicated that the Trump family would receive 75% of the cryptocurrency revenue without bearing any responsibility. In November 2024, Trump Media & Technology Group submitted a trademark application for a crypto payment and trading service called “TruthFi,” hinting at a potential acquisition of the crypto platform Bakkt. In February 2025, the Trump Group submitted a trademark application to the U.S. Patent and Trademark Office under the name DTTM, marking its possible expansion into the metaverse and NFT space. In March, two of President Trump's sons announced they were investing in a new Bitcoin mining company to expand the family's business interests in the crypto industry.
Including initiatives like meme coins, the family has generated billions of dollars in revenue. Government ethics experts have stated that these business activities have created the most apparent conflict of interest in the history of a U.S. presidential term. It is no wonder that Timothy L. O'brien, who has long written biographies of Trump, once said, “Anyone who has walked into Trump's office and offered him a simple way to make money will catch his attention. He always plays the angles on policy.”
Related report from The New York Times
When discussing the Biden administration's investigation into cryptocurrency companies, Trump stated: “They weaponized the government to target the entire industry.”
In a memorandum dated April 7, U.S. Deputy Attorney General Todd Blanche cited President Donald Trump's commitment to “end the weaponization of cryptocurrency industry regulation,” disbanding the National Cryptocurrency Enforcement Team (NCET), stating that “the Department of Justice will no longer pursue litigation or enforcement actions imposing a regulatory framework on digital assets.”
Asset layout, guiding by circumstances, maximizing benefits, much like the planning of play-to-earn blockchain games, the Trump family is walking, and has always walked, this path.
Monopoly Life
As the fourth child of New York real estate mogul Fred Trump, Trump was seen as his father's heir after graduating from the Wharton School of the University of Pennsylvania. Before joining the company, he entered the real estate industry with a $1 million loan from his father, and the family real estate business continued to expand, with other Trump-branded properties—casinos, apartments, golf courses, and hotels—also being established.
The reissued “Trump: The Game” in 2004 had a slogan: “It takes wisdom to earn a million, and Trump to earn a billion.” In this game, strategy and fun are not the most important; money is the core, both a means and the ultimate goal. Just like his life.
Trump excels at monetizing his own fame, and his media image has expanded alongside his business empire.
From being the founder of the Miss Universe, Miss USA, and Miss Teen USA beauty pageants to the creator and host of NBC's reality show “The Apprentice”… while becoming a household name in American society for nearly half a century, Trump has also stamped his name on hotels, buildings, plazas, competitions, and golf courses around the world, a significant portion of which are merely “licensed.”
In 2011, financial experts from Forbes estimated the value of the Trump brand at $200 million, but Trump disputed this valuation, claiming his brand was worth about $3 billion.
This is not surprising; Trump has always been an expert in boasting and negotiation.
In "The King of Real Estate: Donald Trump," biographer Gwendolyn Blair writes: “In 'The Art of the Deal,' Trump claims that business deals are what set him apart from others… but his most original creation is the constant self-inflation.” — "The Art of the Deal" promotes his business success, but it wasn't until twenty years later that he realized how much of the book was fictional. In 2016, the book's author Schwartz criticized his past self on "Good Morning America," saying he was “putting lipstick on a pig.”
From the marketplace to the political arena, the controversies surrounding Trump have never ceased. As a businessman, he has been involved in over 4,000 legal lawsuits, and during his presidency, he left behind more than 3,700 allegations of conflicts of interest that were not fully divested from his business interests. Yet he has never held back and has indeed achieved what he wanted, completing a turn that is both notorious and extraordinarily glamorous.
In January 2025, Trump, who had already been sentenced to life in prison for a felony, officially became the first president elected as a felon, returning to the table and stirring the global chessboard.
Looking back at that 1989 Monopoly-style game, which bore the Trump brand name but had poor sales: the rules are erratic, obsessed with wealth accumulation, and lack a moral bottom line, with the slogan: “It's not whether you win or lose, it's whether you win!”
Does this plot seem familiar?
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