Original text from Aethir Blog

Compiled by｜Odaily Planet Daily Ethan（@ethanzhang_web3）

Industry-leading Aethir's decentralized GPU cloud infrastructure now supports the latest game Doctor Who: Worlds Apart developed by Reality+. The innovative instant play streaming technology allows users to try the game before purchasing, eliminating the need for downloads and installations, thus accelerating the user base growth for Doctor Who. Players can instantly access the game, explore its strategic deck-building mechanics, and experience Web3 gaming in a frictionless manner. With Aethir's cutting-edge infrastructure, Reality+ is enhancing player engagement, reducing user acquisition costs, and improving the security of digital assets.

Reality+ helps global brands transition to Web3, providing customized products, communities, and development strategies supported by an award-winning technology platform, from metaverse integration to generating collectibles, video games, and more.

Doctor Who is a collectible card adventure game where players control their favorite characters to compete for cosmic glory over six rounds. Before entering the match, players must build their decks, starting from specific worlds and selecting 12 cards. The game encourages players to strategically plan while assembling their cards to make the most of the available options.

Aethir's decentralized cloud gaming infrastructure will support players worldwide in exploring the Doctor Who series of games.

Currently, game testing and user acquisition remain costly and inefficient, with developers facing rising financial and operational pressures. The $54 billion game testing industry still relies on distributing downloadable build versions, exposing studios to risks of leaks and inefficiencies while driving up costs. Meanwhile, traditional CPI models force publishers to pay for installations without guaranteeing sustained engagement or retention. Aethir's instant play model addresses these issues by allowing users to stream games instantly within ads or web pages, eliminating the need for downloads. This "try before you buy" approach significantly enhances player engagement and retention, reduces acquisition costs, and provides a scalable and secure way to attract new players.

Aethir's cloud streaming technology requires no downloads or game purchases; players can try the game first and then decide whether to buy. This model can significantly improve user acquisition and retention by removing entry barriers such as long download times and upfront purchase costs. For modern players, try before you buy is a game-changer, offering unprecedented flexibility in deciding whether to purchase a game.

By integrating Aethir's instant play technology, Reality+ eliminates storage limitations and cumbersome app store downloads, making Doctor Who: Worlds Apart more accessible than ever. This frictionless approach expands the game's reach, supported by instant play acquisition activities managed by leading analytics and monetization company SuperScale, focused on optimizing player onboarding and engagement. Aethir and Reality+ are leading a new era in gaming, achieving scalable adoption and increased retention through cloud-based game access and decentralized infrastructure.

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