Gary Vaynerchuk—wine blogger, media mogul, consummate crypto bro—just spent 1,600 Ethereum on a CryptoPunk NFT. That's about $3.7 million.

CryptoPunks are among the oldest and most prized NFTs: crypto collectibles that can be bought and sold as proof of ownership for files on the internet. The images themselves are tiny, pixelated mugshots meant to be used as avatars on social media platforms. There's only 10,000 total, and each comes with a randomized collection of traits, some rarer and more valuable than others.

Here's the transaction on Etherscan.

The buyer was gary.veefriends.eth—an ENS domain name that works as a shortcut to one of Gary's wallets—and the seller was someone with the ENS domain name "grunar.eth."

Vaynerchuk appeared to confirm the purchase in a tweet.

Vaynerchuk is a longtime fan of all things crypto. He even launched an NFT franchise of his own: "VeeFriends."

Speaking with Decrypt earlier this year, Vaynerchuk said that success in the NFT space won't be defined by quick cash grabs or splashy investments.

"For me, success [with NFTs] is only if I'm able to execute over the next several decades to build a truly meaningful," he said. "I'm shooting for like, Scooby Doo, Smurfs, that's big big. And I really think I can."

Vaynerchuk's bid of 1600 ETH for CryptoPunk #2140 marks the fourth-highest price ever paid for a CryptoPunk. The third-highest was paid just a few hours later—a whopping 2,250 ETH ($5.4 million) for CryptoPunk #5217.

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