Trump Media and Technology Group (ticker DJT) has applied to register trademarks for brand names connected to the launch of its customized exchange-traded funds and customized separately managed accounts (SMAs) beginning this year, according to a press release.
The investment vehicles will be components of Truth.Fi, the new financial services and fintech brand that debuted on Jan. 29 and said it would invest up to $250 million in traditional investment vehicles, SMAs, bitcoin ETFs and “similar cryptocurrencies or crypto-related securities.” Charles Schwab will partner with TMTG to develop the SMAs.
“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market," TMTG CEO and Chairman Devin Nunes stated in the release. "We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin. We will continue to finetune our intended product suite to develop the optimal mix of offerings for investors who believe in America First principles.”
The company has signed a services agreement and a licensing agreement with an affiliate of Yorkville Advisors, which will act as the registered investment advisor for the new financial vehicles. The trademarks comprise the following: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA,Truth.Fi Bitcoin Plus ETF and Truth.Fi Bitcoin Plus SMA.
"There's no more interesting place in asset management right now than the intersection b/w ETFs & crypto," ETF Store President Nate Geraci said on X about today's Truth.fi news.
U.S. President Donald Trump owns over 50% of Trump Media and Technology Group, which operates the social media platform Truth Social and the video streaming platform Truth+.
"Safe to say first-ever POTUS ETF issuer. What a country," Bloomberg senior ETF analyst Eric Balchunas said in a post on X. "Prob lookout for the filing soon."
Despite Trump's brand name, Balchunas said these will likely be "microscopic in asset gathering" compared to spot Bitcoin ETFs, among others, but "just the fact they launching it adds to the mainstreamification narrative, which matters."
President Trump has continued to make inroads with the crypto industry ever since embracing bitcoin in the spring of 2024. He recently signed an executive order to explore a strategic digital asset reserve.
The Trump-supported DeFi protocol World Liberty recently moved over 90% of its multi-asset treasury including its sizable ETH and WBTC holdings as well as other positions.
"World Liberty completed its token fundraise of $254 million on the day before Trump entered office — after a slow start to its WLFI token sale — and later decided to raise its investment target. On Monday, Blockworks published a report claiming World Liberty has been approaching blockchain projects about swapping protocol tokens for a fee, a claim the team denied," The Block previously reported.
Official Trump and Melania memecoins are even being accepted for payment on some Trump-branded product websites. Meanwhile, U.S. watchdog Public Citizen has complained to the DOJ and OGE, calling for an investigation into President Trump over alleged federal violations related to his official memecoin launch.
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