#Lotte Group Receives Massive Funding#

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Lotte Group has secured an unprecedentedly large grant from the Arbitrum Foundation, which will be used to support the development of Lotte Group's metaverse gaming platform, Caliverse. Arbitrum, the second-largest Layer 2 network on Ethereum, will collaborate with Lotte Group to enhance Caliverse's blockchain infrastructure and provide users with a smoother experience, such as cryptocurrency payments and on-chain in-game transactions. Lotte Group first expressed interest in the metaverse in 2022 and established a strategic partnership with Arbitrum last year. The Caliverse platform has already integrated content from numerous major brands, including 7-Eleven, Tomorrowland Music Festival, Givenchy, MCM, and L'Occitane. This collaboration signals a renewed interest from traditional companies in building blockchain-based virtual worlds and suggests a resurgence of the metaverse concept.

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Lotte Group has secured the largest developer grant from Arbitrum, Ethereum's Layer 2 network. This substantial funding will be used to support Lotte Group's metaverse gaming platform, Caliverse, and solidify Arbitrum's position as its primary blockchain infrastructure provider. Lotte Group is a multi-billion dollar South Korean conglomerate known for its vast shopping malls, media companies, and entertainment portfolio. Caliverse serves as Lotte Group's testing ground for emerging technology trends like AI, VR, and crypto, where users can explore virtual worlds with diverse media content and future shopping experiences. The integration with Arbitrum means blockchain users will be able to use cryptocurrencies to pay for certain services, and systems like in-game transactions can begin operating on-chain. The Arbitrum blockchain has become a popular choice for gaming platforms, with the network's gaming business expected to grow 72% year-over-year by 2024. Arbitrum's blockchain offers industry-leading 250-millisecond block times, ensuring high-quality performance within virtual worlds and gaming experiences, providing users with a smooth and consumer-friendly experience. The partnership between Lotte Group and Arbitrum signifies a renewed interest from traditional companies in building blockchain-based virtual worlds, setting a new standard for Arbitrum-based virtual world interactions.

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Lotte Group has received a significant grant from the Arbitrum Foundation, making it the largest grant recipient to date.

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The grant will support Lotte Group's metaverse gaming platform, Caliverse, making it a major blockchain infrastructure provider for Arbitrum.

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The partnership between Lotte Group and Arbitrum signals a renewed interest from traditional companies in building blockchain-based virtual worlds.

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Caliverse will serve as a testing ground for Lotte Group to experiment with emerging technology trends such as artificial intelligence, virtual reality, and crypto, offering virtual shopping and entertainment experiences from numerous major brands.

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