From another perspective, regardless of how much money KOLs in the cryptocurrency industry make, they are definitely the ones who lose the most money Firstly, KOLs with high annual salaries are mostly concentrated in some top tier companies with good traffic and resources. Those who only focus on traffic without resources are equivalent to having no monetization channels I have met several KOL friends in the cryptocurrency industry who have done well in terms of traffic and often receive advertisements. By gradually accumulating business resources, their income is indeed much higher than that of ordinary jobs But most KOLs are stationed full-time in the cryptocurrency circle, and their most common job every day is to receive information from the cryptocurrency circle. Even if their initial goal is not to speculate, they will unconsciously participate in it over time, and the frequency is higher than that of normal retail investors This leads to the fact that as a KOL, the money you earn in the cryptocurrency industry through non investment means will eventually be lost through investment means, and you will survive in an extremely FOMO environment every day. As long as you are still an individual, it is difficult to resist temptation Making money in a bull market and spending money in a bear market is really appropriate for KOLs