Today I had a phone conversation with a team about market strategy. They are a typical type of team with strong technology/resources but weak market. Although the data is good, there are few voices heard in the market. One of the important reasons is that they failed to use the most concise slogan to explain the characteristics of their project, and each introduction had to be several long sentences. In the moment when attention is extremely precious, if someone doesn't remember for the first 5 seconds, it's basically useless. For example, @ Plume is quite good at playing with it. Not only does it use Ondo=RWA to deepen the market's impression that Plume is RWA, but it also puts forward the slogan Robinhood 2.0, making people quickly remember their characteristics through analogy: bottom-up, retail investors first, the chain of the general public, anti Wall Street spirit, etc. I didn't carefully read how they planned to implement it, but my impression was left. Further ahead is @ HyperliquidX's' Chain Binance ', with four words that are clear at a glance and easy to pronounce. It's hard to say for other language communities, but Chinese is vast and profound, and it's really worth the project team's brainpower. It's definitely a twice the result with half the effort.