Financial services firm Brown Brothers Harriman (BBH) published the results of its 2025 Global ETF Investor Survey on Monday and the data shows more than three-quarters of Americans “expect to increase their investment in cryptocurrency-focused ETFs over the next 12 months.” Demand for crypto exchange-traded funds (ETFs) appears to be highest in Asia at 80% and lowest in Europe at 56%. Americans lie on the upper end of the two extremes at 76%. The U.S. Securities and Exchange Commission (SEC) approved multiple spot bitcoin ETFs in January last year, leading to a crypto ETF gold rush. Blackrock’s iShares Bitcoin Trust (IBIT) has been particularly successful, garnering more net inflows than any other crypto ETF. The fund had swelled to more than $50 billion in assets at the time of reporting, with a return of 113.61% since inception, according to Blackrock’s website. The Fidelity Wise Origin Bitcoin Fund (FBTC) is the second largest bitcoin ETF with just under $20 billion in assets, roughly a third of IBIT’s asset size.

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