The Blockchain Group, based in Puteaux, France, and listed on Euronext Growth Paris, announced March 26 that it acquired 580 BTC for about €47.3 million ($50.8 million) through its fully owned subsidiary, The Blockchain Group Luxembourg SA. Executed at an average price of around €81,550 per bitcoin, the purchase increases the firm’s total holdings to 620 BTC, now valued at roughly €50.5 million.

Alexandre Laizet, deputy CEO and director of bitcoin strategy at The Blockchain Group, describes the firm as “Europe’s First Bitcoin Treasury Company.” He shared on social media platform X:

The Blockchain Group has acquired 580 BTC for ~€47.3 million at ~€81,550 per bitcoin and has achieved BTC Yield of 709.8% YTD. As of 3/26/2025, we hold 620 BTC for ~€50.5 million at ~€81,480 per bitcoin.

The deal was finalized via Swissquote Bank Europe SA—a virtual asset service provider supervised by Luxembourg’s Commission de surveillance du secteur financier (CSSF)—with custody provided by Swiss digital infrastructure provider Taurus. This acquisition is part of the firm’s ongoing transition into a Bitcoin Treasury Company, a strategy launched in November 2024.

As part of this initiative, the group has implemented new key performance indicators— BTC Yield, BTC Gain, and BTC € Gain—to track bitcoin performance per share and bitcoin-denominated growth rather than traditional financial returns. According to company calculations, a 709.8% BTC Yield has been achieved year-to-date, representing a notional increase of 283.9 bitcoin and a euro-based gain of €23.15 million. These metrics evaluate the company’s bitcoin accumulation relative to its share structure.

​Microstrategy, which recently rebranded as Strategy, employs both BTC Yield and BTC Gain as key performance indicators to assess and communicate the effectiveness of its bitcoin acquisition strategy. Executive Chairman Michael Saylor responded to Laizet on X:

BTC Yield, BTC Gain, and BTC € Gain have arrived in France.

Laizet expressed his gratitude for Saylor, applauding his leadership in bitcoin strategy and acknowledging the influence of Metaplanet leaders like Dylan LeClair and Gerovich. “Merci! Thank you for your example, @saylor! It is an honour for us to follow your steps as well as those of @DylanLeClair and @gerovich,” Laizet wrote.

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