Blackrock, the world’s largest asset manager, is bringing its bitcoin exchange-traded product (ETP) to Europe, following the rapid success of its $48 billion U.S. bitcoin fund. According to the Bloomberg report, the iShares Bitcoin ETP (IB1T) will list on Xetra and Euronext Paris, while a separate listing (BTCN) will be available on Euronext Amsterdam.

To attract early investors, Blackrock is offering a temporary fee waiver, reducing the expense ratio to just 0.15% until the end of 2025. This makes it one of the most cost-effective bitcoin ETPs on the European market, undercutting competitors like CoinShares’ $1.3 billion physical bitcoin product, which charges 0.25%.

“It reflects what really could be seen as a tipping point in the industry, the combination of established demand from retail investors with more professionals now really getting into the fold,” said Manuela Sperandeo, Blackrock’s head of Europe & Middle East iShares Product.

Unlike the U.S., where Blackrock‘s iShares Bitcoin Trust saw record-breaking demand, the European crypto ETP market remains comparatively small at $13.6 billion. However, with the institutional appetite for digital assets rising, Blackrock’s entry could boost liquidity and mainstream adoption.

Coinbase Global will serve as the custodian for the physical bitcoin backing IB1T, ensuring security and compliance. The product will be available to both institutional and informed retail investors, signaling Blackrock’s confidence in bitcoin’s long-term role in global finance.

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