Rumble Acquires $17.1 Million in Bitcoin as Part of Treasury Strategy

Rumble, the video-sharing and cloud services company, announced the acquisition of 188 BTC for approximately $17.1 million, marking a major step in its bitcoin treasury strategy. The purchase was made at an average price of $91,000 per BTC, reinforcing Rumble’s belief in bitcoin as a strategic asset and a hedge against traditional financial risk.

This move follows Rumble’s previously announced plan to allocate up to $20 million into bitcoin. With this acquisition, the company nears that threshold, demonstrating growing confidence in digital assets amid increasing institutional adoption.

Rumble CEO Chris Pavlovski confirmed the acquisition aligns with the company’s long-term crypto vision.

We are excited to announce these purchases and allocation of bitcoin as part of our treasury strategy. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution. We are proud to officially hold bitcoin as we continue to grow and engrain crypto into our company’s DNA.

The crypto investment comes on the heels of a $775 million investment from Tether with the deal signaling the first major intersection of Rumble’s creator-focused tech with the broader digital asset economy.

While Rumble has not disclosed plans for additional bitcoin purchases, it noted that future allocations will depend on market conditions, bitcoin’s price action, and the company’s cash flow requirements. The strategy remains flexible and may be adjusted or paused at management’s discretion.

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