Ronaldo de Assis Moreira, also known as Ronaldinho Gaúcho, one of the most successful Brazilian soccer stars, has launched his STAR10 coin. The soccer star took to social media to promote this launch, stating that STAR10 is not just a token but part of his legacy.

Promoting the token, Ronaldinho stated:

It’s time to celebrate greatness, passion, and that legendary spirit that NEVER fades 😎Legends are not born… THEY ARE FORGED. And YOU can choose to be a part of it.

While it has meme coin elements, he explained that there is a utility component to this token. He specified that, in the future, the token will allow investors to enjoy benefits and perks, even referring to an artificial intelligence (AI) element. “Holding this token grants you exclusive experiences, real benefits, signed collectibles, and even my own AI Agent — built for those who want to be part of history,” Ronaldinho stressed.

While originally the project faced criticism on social media for having serious security issues, these have been fixed since. No team tokens will be released in at least 6 months, with a gradual release distribution in the following 2 years. Ronaldinho and his team hold 35% of the total tokens issued.

This is not Ronaldinho’s first crypto venture. In 2018, Ronaldinho promoted personally his soccer coin token RSC, sharing links to the token in his social media accounts. Last year, Ronaldinho’s name floated in media sources for his connection to Omegapro, an alleged pyramid scheme that affected millions internationally.

Read more: Football Stars to Face Legal Actions Regarding $3.2B Pyramid Scheme Promotion

Ronaldinho even faced a congressional probe in Brazil over the use of his name by 18Kronaldinho, an alleged pyramid scheme that was sued by hundreds of its investors which lost nearly $61 million collectively. At that time, Ronaldinho alleged that his image was used without his approval.

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