MEXC, a global crypto exchange has announced a $20 million investment in USDe, the Ethereum-based synthetic dollar issued by Ethena Labs, as part of its broader initiative to boost stablecoin adoption. Additionally, MEXC Ventures has invested $16 million directly in Ethena, underscoring its commitment to fostering decentralized financial infrastructure.

USDe stands out as a DeFi-native alternative to centralized stablecoins, designed to provide liquidity, stability, and a hedge against traditional financial risks. Ethena has built an entire ecosystem around USDe, including Ethereal, a spot trading platform, and Derive, an on-chain options protocol, enhancing its utility in the DeFi space.

To accelerate adoption, MEXC is introducing a $1 million rewards campaign, offering zero-fee trading, high-APR staking events, and additional incentives for users engaging with USDe on its platform. These initiatives aim to attract traders and investors while reducing reliance on centralized stablecoin issuers.

“Stablecoins play a pivotal role in the development of the broader cryptocurrency market. We recognize Ethena and USDe as key players in this evolving landscape, and we are excited to contribute to their success by providing users with more stable and efficient financial solutions,” said Tracy Jin, COO of MEXC.

With this investment, MEXC said it continues to support crypto-native projects, driving DeFi accessibility and stablecoin innovation. Moving forward, the exchange plans to provide more opportunities for users to hold and earn rewards with USDe, integrating it further into the centralized and decentralized financial ecosystems.

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