Can Dragonfly's Kaito, backed by Sequoia Capital, leverage AI to transform Web3 marketing?

Kaito, through AI-driven MetaSearch and the "Yap to Earn" model, precisely addresses the urgent demand for community engagement and the quantification of KOL influence in the Crypto industry by 2025.

Written by: Blockchain Knight

As the API costs of platforms like Twitter (X) soar and regulations tighten, how Crypto projects can accurately reach target users has become a major challenge in the industry. The precise acquisition of information flow and the value of social interaction have become particularly important. Meanwhile, the trend of tokenizing the "attention economy" has become increasingly prominent, leading to a surge in the demand for quantifying community engagement and KOL influence.

Kaito responds to this demand by launching a brand new Crypto data analysis and social incentive mechanism. As a platform that integrates AI-driven data analysis and social incentives, it not only aggregates information from multiple platforms like Twitter and Discord with one click through MetaSearch but also introduces the "Yap to Earn" model, allowing users to earn scarce Yap points by publishing high-quality Crypto content.

Backed by top-tier capital such as Sequoia China and Dragonfly, Kaito has quickly emerged. How is it redefining marketing and community interaction in the Crypto industry?

1. What is Kaito?

Kaito is a Crypto data analysis and social incentive platform where X users can earn Yap points by publishing high-quality Crypto content (tweets, interactions).

2. What problem does Kaito solve?

Kaito's MetaSearch aims to enable users to search the entire Crypto field through platforms like Twitter, Discord, governance forums, Mirror, and Medium with a one-click product.

In addition to aggregating information, Kaito also utilizes AI to optimize its search engine through ranking, topic mining, personalization, recommendations, voice-to-text transcription, and AI-generated content, and will integrate ChatGPT/GPT-3.

3. Team and Funding Situation

Kaito was founded by a Chinese team in 2022. It completed two rounds of financing in 2023, raising $5.3 million in seed funding and $5.5 million in Series A funding, with investors including Superscrypt, Spartan, Dragonfly, Sequoia China, and Jane Street.

4. Interpretation of Kaito's Operating Mechanism

1. Gameplay

Based on users' historical Twitter content and data, it assesses the social influence of [KOL/VC/AI Agent]. By binding Twitter, users can view their Twitter influence and social relationships while earning Yap points.

2. Core Function: Crypto Social Data Analysis

By scraping social data from public platforms like Twitter (such as interactions, follower graphs, content dissemination), it builds a KOL influence scoring model to provide quantitative marketing decision support for project parties.

3. Yap Points System

1) Points Earning: Users earn Yap points by publishing high-quality Crypto content, which may be redeemable for tokens or other incentives (such as airdrops, rewards from collaborative projects) in the future. Points are based on the following factors:

Quality > Quantity: Junk content (duplicate, no analysis) will be filtered out by the system, resulting in zero points.
Trend-oriented: Provide in-depth analysis around projects recommended by the Kaito panel (such as Berachain, Monad, Xion).
Quality Interaction: Interacting with major influencers about the content of the tweet (comments, likes) is more efficient than simply posting.

2) Algorithm Principle: The evaluation mechanism relies on reputation-weighted influence rather than raw views or engagement. Therefore, if the cumulative qualified social engagement of a tweet does not reach a specific threshold, points may not be awarded. This means that KOLs and major influencers in the core influence circle will "grow stronger," while novice users will find it difficult to earn points in the short term.

3) Difficulty in Earning Points: Yap points are not easy to earn and are not solely based on quantity, preventing easy manipulation. The total amount of Yaps distributed daily is only 25,000, but the total user base has already exceeded 250,000 (as of January), making it highly scarce. As the user base rapidly increases, the difficulty of "Yap to earn" increases exponentially, creating intense competition.

4. Business Model: Subscription-Based

The annual subscription price for Kaito Pro is $833/month, while the monthly price is $1,099/month.

The high price is due to the very high cost of using commercial APIs on the X platform, coupled with regulatory restrictions on call volumes, leading Kaito to limit user access through price increases and ultimately choose a B2B model.

Project parties can find suitable KOLs through subscribing to Kaito membership for precise targeting.

5. Participants

Kaito project parties
B-end project parties with precise targeting needs
KOLs: Stakeholders interested in monetizing influence similar to Friend.tech, keen on spreading information, achieving a win-win with Kaito
Ordinary users

6. Voting: Kaito Connect

Also known as "Yapper Launchpad," this is a platform launched by Kaito in January, where community voting determines the next projects to be launched on the Yapper leaderboard.

The Launchpad targets projects that have not issued tokens, allowing users to participate in voting through Yaps, smart followers, and upcoming on-chain assets to decide which projects will be included in the leaderboard. Users can earn points by engaging with these listed projects.

7. Platform Data and Leaderboard

1) Platform Data: The data is relatively authentic, but the specific data scraping methods have not been disclosed. It is speculated that it connects to the X API and then processes the data according to its own algorithms and scoring mechanisms. For example, setting "smart followers" can detect potentially inflated followers on the X platform, reducing the interference of bots.

2) KOL Scoring and Rankings: KOLs are ranked based on AI algorithms, serving as a reference standard for project parties to select collaboration partners.

5. Why is Kaito Exploding in Popularity?

Capturing the tokenization of "attention," the Yap to Earn model aligns with the strong demand for traffic and community engagement in the Crypto industry.
Support from capital, project collaborations, airdrops from the Bera chain to Kaito Yapper, and well-known projects like Story Protocol, Movement Labs, Eclipse, and MegaETH launching on the Kaito platform.
The valuation of Yap points is elevated due to their scarcity and difficulty of acquisition.

6. Kaito Token

1) Supply:

Total current supply of tokens: 1 billion KAITO
Maximum supply of tokens: 1 billion KAITO
Circulating supply before listing on Binance: 241,388,889 KAITO (24.14% of the maximum supply)

2) Token Utility:

Driving market power: $KAITO holders actively participate in shaping the distribution of attention in the AI-driven InfoFi ecosystem.
Network currency: $KAITO serves as the primary medium of exchange in the Kaito ecosystem, facilitating seamless transactions and interactions.
Community governance: $KAITO enables a decentralized decision-making mechanism, allowing token holders to propose, vote on, and implement key protocol and algorithm changes. This governance mechanism ensures that the network evolves according to the interests of its community, fostering a transparent and efficient AI-driven InfoFi ecosystem.

7. Summary

As an innovative Crypto data analysis and social incentive platform, Kaito precisely responds to the urgent demand for community engagement and the quantification of KOL influence in the Crypto industry by 2025 through AI-driven MetaSearch and the "Yap to Earn" model. It not only aggregates information from multiple platforms with one click but also allows users to earn scarce Yap points through high-quality content. Founded by a Chinese team in 2022 and supported by top-tier capital such as Sequoia China and Dragonfly, it has raised a total of $10.8 million in two rounds of financing, demonstrating strong market recognition. Its core lies in empowering project parties with precise marketing through social data analysis and KOL scoring models, while the subscription model and Kaito Connect voting platform further expand the ecosystem. Currently, there are over 250,000 users, with only 25,000 points distributed daily, increasing scarcity and valuation. Backed by capital and collaborations with hot projects (such as the Bera chain airdrop), Kaito holds a competitive edge in the wave of the attention economy.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。