On February 12, Aston Martin Aramco's AMR25 racing car took its first breaths, and while the car's full look will be revealed on the 18th, we know now what logo will grace its rear wing: Coinbase.
Aston Martin's Formula One team has signed Coinbase as its Official Crypto Partner for an undisclosed sum paid entirely in USDC stablecoins. Aston Martin's upcoming AMR25 racing car, which will be revealed in the coming weeks, will sport Coinbase's logo on its halo and rear-wing end plate. Drivers Fernando Alonso and Lance Stroll will also bear the logo on their racing suits.
"This is a huge milestone for Coinbase...we are excited to embrace an industry that equally values pushing the boundaries with transformative ideas and technology," said Coinbase marketing vice president Gary Sun.
"As part of the partnership, Aston Martin Aramco will explore bringing fan engagement opportunities onchain," a press release states, potentially foreshadowing new fan experiences built on Base, Coinbase's Ethereum Layer 2 network.
With the partnership, Coinbase takes on rival exchange and longtime Formula One partner Crypto.com, which has been working with the racing organization since 2021 and recently extended its partnership deal into 2030, becoming one of the organization's longest-term partners.
The Formula 1 Crypto.com Miami Grand Prix will continue to bear the exchange's name, and Crypto.com will "...focus on the creation of exclusive fan experiences and activations at a range of Grands Prix."
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