Crypto-native travel booking service Travala has integrated its inventory of more than 2.2 million properties across 230 countries into the global hotel and accommodation search platform Trivago.
The integration will allow millions of Trivago users to explore, compare and book properties from Travala, offering payments in over 100 cryptocurrencies, including bitcoin, ether, BNB and its native token, AVA.
“At Trivago, we aim to provide travellers with the most comprehensive overview of all available accommodation options,” Trivago Head of Account Management Timo Itterbeck said in a statement shared with The Block. “By integrating Travala, we’re expanding the choice for our customers while also broadening their ability to book with emerging payment options like cryptocurrencies.”
The move follows previous integrations with Skyscanner and KAYAK, making Travala discoverable alongside leading travel agencies such as Expedia and Booking.com.
“Our integration with Trivago is another key step in bringing crypto adoption to the masses,” Travala CEO Juan Otero said. “There are hundreds of billions of daily searches performed across travel metasearch engines, and adding Travala to Trivago isn’t just beneficial for us—it helps amplify and further legitimize the entire crypto ecosystem by expanding the prevalence of crypto transactions for real-world services.”
In December, Travala announced it had nearly doubled its year-over-year revenue to $100 million and unveiled a bitcoin and AVA corporate treasury plan. Travala also highlighted that, on average, 78% of its bookings in 2024 were paid for using cryptocurrency.
Travala’s financial performance comes amid recent reports it had received an unsolicited takeover approach late last year, according to CoinDesk, citing people familiar with the matter. The company was valued in excess of $100 million.
That inquiry reportedly spurred Travala to reach out to other potential buyers, including Booking.com, who ultimately decided to pass, the sources said.
Travala declined to comment on a potential takeover or acquisition when reached by The Block.
Travala aims to offer a decentralized and transparent travel booking experience by integrating blockchain technology into the travel industry, allowing users to book flights, hotels and accommodations using various cryptocurrencies.
Originally built on the Neo blockchain when it launched in 2017, Travala migrated to BNB Chain in 2020 to benefit from the network’s improved scalability, lower fees and greater adoption. The move was part of a broader effort to expand its reach and tap into the larger crypto and decentralized finance ecosystems. Crypto exchange Binance also acquired a stake in the company the same year.
Following this latest integration, Trivago users who select a hotel from Travala’s inventory are redirected to Travala to complete the booking and can earn rewards via its AVA Smart Program. This includes incentives such as discounts, up to 10% back in bitcoin and other web3 travel rewards.
In September, Travala expanded its booking support to Solana-based assets, including SOL travel rewards. Travala’s token, AVA, is available on BNB Chain, Ethereum and Solana. Last month, Travala also integrated President Trump’s official memecoin, TRUMP, hoping to capture interest from a new wave of adopters.
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