TRUMP, the official meme coin of the U.S. President, is now being added as a checkout option in several stores that offer merchandise for his supporters.

According to Bloomberg, Sites like Gettrumpwatches.com, Gettrumpfragrances.com, and gettrumpsneakers.com, focused on offering Trump-linked merchandise, have added the meme coin as a form of payment, alongside traditional methods and bitcoin.

Merchants use Solana Pay, a set of tools that allows anyone to receive payments in SOL or any SOL-based tokens, as TRUMP is, after all, a Solana token.

This move aims to give the token, which, like almost all meme coins, has no defined function, a new use case beyond speculation. This can also benefit TRUMP holders, who may gain from more users purchasing the token to make these payments.

Other larger stores have also included TRUMP as a means of payment, seeking to capitalize on the popularity of the meme coin.

Travala, a travel-focused site, announced the inclusion of TRUMP as a payment method for booking hotels and flights on January 22, also jumping on the TRUMP mania train.

TRUMP excited the crypto world, becoming one of the first meme tokens launched by a leader of a world power like the U.S. While Trump’s meme token raised worries about the legality of such an endeavor, given its association with the U.S. president, traders flocked to acquire and support the initiative since its launch, making demand and prices rise.

The token quickly positioned itself as one of the largest cryptocurrencies, reaching the 14th position in market cap and becoming one of the most traded tokens in its early days. However, its price has fallen since, and it is now the 32nd biggest crypto project with a market capitalization of $5.5 billion and daily trading volumes of over $2.4 billion.

Read more: TRUMP Token Stuns Crypto World, Becomes 14th Largest by Market Cap in Record Time

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