Tether-backed video-sharing website Rumble has bought its first bitcoin. This was revealed in an X post by its founder and CEO, Chris Pavlovski. The purchase is part of Rumble’s bitcoin financial strategy which includes the acquisition of up to $20 million worth of bitcoin.

The company’s bitcoin strategy is run by allocating a portion of the company’s excess cash reserves to bitcoin with Rumble’s belief in bitcoin as a valuable tool for strategic planning with the company accelerating its expansion into crypto.

In the short X post, Pavlovski said, “On Friday, Rumble $RUM made its first-ever purchase of bitcoin. It won’t be the last.”

No details were given of Rumble’s average purchase price or total purchase amount, as it would be interesting to see where the company ranks on the list of public companies holding bitcoin.

Rumble joins a growing list of publicly traded companies including Microstrategy, MARA Holdings, Riot Platforms, and Hut 8 who have adopted a bitcoin-first strategy.

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