The Salvadoran tourism industry is having a rebirth, part of the focus that President Nayib Bukele has put on recovering the personal security and welfare of Salvadorans.

Close to 4 million tourists came to the country in 2024 as a result of a set of policies pushed by the government, including the battle against gangs and drug trafficking. This constitutes an increase of nearly 22% compared to 2023, according to official data.

However, a recent report of Santander U.S. Capital Markets LLC, a division of the global financial giant Banco Santander, might have found an unlikely ally for El Salvador’s tourism: bitcoin.

According to this report, the growth of tourism activity is linked to the adoption of bitcoin, as U.S.-based visitors have surged significantly. This might mean that they are led by the crypto adoption novelty, seeking to experience a country where BTC is used for everyday payments.

Read more: Santander: El Salvador’s Bitcoin Adoption Fuels Tourism Boom

This situation can be exploited by the Salvadoran tourism industry, capitalizing on the growing relevance of bitcoin as a reserve asset. In the future, many of these companies might tailor their offerings to this target, directing bitcoin tourists to symbolic places like El Zonte, also known as Bitcoin Beach, with the highest bitcoin adoption levels.

The upcoming pro-crypto administration in the U.S. and its actions regarding bitcoin may also help sustain the growth of El Salvador’s tourism industry. Additionally, El Salvador uses the U.S. dollar as its official fiat currency, a fact that naturally alleviates the stress of currency exchange for travelers.

Bukele attributed the growth of tourism to bitcoin before, stating that the marked recovery in this industry was linked to two elements: surf and bitcoin. He will keep pushing BTC as one of the key elements to keep attracting crypto tourists to the country.

Read more: Nayib Bukele Attributes Tourism Recovery in El Salvador to Bitcoin, Surf, and Crime Reduction

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