Author: @thedefiedge, Crypto KOL

Compiled by: Felix, PANews

The AI crypto search engine Kaito may ultimately become one of the largest airdrops in 2025. This conclusion is primarily based on the following points:

Kaito has already rewarded the community with its Genesis NFT minting event and will soon redistribute the minting fees to the first 1,000 Yaps users. Kaito has taken action to reward the community.

Kaito is leading "InfoFi" (Information Finance). The protocol closest to InfoFi currently is Arkham. Arkham conducted a massive airdrop last year and now has a market cap of $536 million; Kaito's market cap could be even higher due to the purity of its design mechanism.

While Kaito's ultimate goal is uncertain, it is planning some significant initiatives. Earning Yaps points is one of the best plays in Crypto right now (especially considering it requires no spending).

At the core of everything is Kaito Yaps. If your tweets are deemed "high quality," you will earn Yaps (which are points) as a reward.

But the question remains: how to earn Yaps? Many accounts with a large following and influence on X earn very few Yaps.

No one knows the exact algorithm behind this (to prevent abuse). Therefore, this guide is primarily based on content shared by Kaito, experiments, and observations of those who have earned Yaps with small accounts.

(Several small accounts have earned more Yaps than larger accounts. So don’t mistakenly think you have no chance.)

Let's start with first principles. Kaito has provided some insights about Yaps, which we will delve into sentence by sentence.

Proof of Work: Number of Crypto-Related Posts

If you ramble or post casually, you will not earn Yaps. Kaito wants to reward high-quality, crypto-related posts.

Action:

Tweet more every day. Post about crypto and ensure to include relevant keywords.

While consistently providing content is challenging, you can write about things you've recently learned, comment on recent events, or share your views on different protocols.

Proof of Trade: Real Participation Based on Reputation-Weighted Influence Analysis

Not all X accounts are treated equally; everything revolves around "Smart followers."

Think of Google's SEO algorithm for some inspiration. How does Google know a website is "trustworthy"? And worthy of being displayed on the first page of Google search?

They have something called PageRank.

If a website has a high PageRank and links to your site, it tells Google that you are more relevant. To rank higher in SEO, you need more trustworthy websites linking to yours.

I believe Kaito works similarly. The more "Smart followers" an account has, the greater its influence.

For example, if a blogger has over 3,000 followers and you write something that the blogger engages with, you will earn more Yaps than someone with only 30 followers. Makes sense, right?

Forms of participation include commenting, liking, or retweeting. There are two approaches to this:

1) First, write content that can attract Smart Accounts to engage. Smart Accounts are always online. So far, they have seen thousands of pieces of content and posts. It takes a lot of effort to grab their attention.

Basically, you need to write something interesting. Here are the types of content that Smart Accounts tend to like:

• Real stories and case studies: They enjoy reading about challenges. For example, Y22 is participating in a challenge ranging from $500,000 to $5 million.
• Specific knowledge: Share lesser-known information.
• Digital calculations: Ignas is a great example. He just wrote an analysis on PENGU.
• Relevant information: For instance, if you really like AI agents, you would read articles when 0xJeff or s4mmy.moca post them.

This approach will be more effective only when you have a considerable number of followers. If you write a great article on Solana but no one sees it, you won’t earn Yaps because there’s no engagement from Smart Accounts.

What if you are a small account? It’s best to focus on being a responder, writing insightful comments that encourage accounts to reply to you.

If not many people are likely to reply, you can ask them follow-up questions they might be interested in.

You can also consider counter viewpoints:

The crypto Twitter community is an "echo chamber." Opposing viewpoints and defending them wisely will attract a lot of user engagement, as it sparks discussion and debate.

The following image is an example seen:

Action:

• Enter the Yap leaderboard. Create an X list of accounts you want to interact with. While focusing on the Top 10 accounts is tempting, the competition in the comments section can be fierce.
• It’s best to look for accounts with a large number of followers that tweet frequently; they are more likely to reply to comments.
• Write insightful comments. Your goal is to get that account to engage. If you only write short supportive comments, you may not get a reply.

Insight Proof: Weighted by Relevance, Information Density, Originality, etc.

Some people can write content that garners a lot of attention because it is motivational, or they know how to evoke emotions in the right way.

This is not the type of content Kaito prefers. Kaito wants content that provokes thought, content that drives the development of Crypto.

Relevance: Are you writing about what is currently "hot"? You can check Kaito's mindshare ratio. If you’re not subscribed, you can follow Kaito or Sandra, as they often share this information.

Focused discussions are interesting. You can think of it as the percentage of the post that revolves around the topic. If a 1,000-word article is entirely about Kaito but randomly inserts a tweet about "Hyperliquid" at the end, it won’t earn Yaps.

Information Density: This is a combination of post length + account engagement. Therefore, high-quality long articles should meet this standard.

Originality: Some people use AI to rewrite posts. Kaito wants to see unique content and analysis. Those who copy and paste will not earn Yaps.

Action:

• Write more long-form content about specific protocols.
• If you have a considerable number of followers, write articles about popular protocols. For example, Hype, Pengu, and Virtuals are currently trending.
• Niche down. If you are a small account, your posts about Hype are less likely to be noticed. Therefore, consider the supply and demand issue. Become the "go-to" in a specific area or protocol, making it easier to stand out.

Small Account Strategy

Suppose you are a small account with fewer than 300 followers. What should you do?

• First, be a responder. Create a list of accounts to engage with. Remember that the content should encourage them to interact with you.
• Write protocol-specific content. You can focus on popular protocols that not many people are writing about.
• Hot takes. For example, "Hyperliquid will surpass Solana."
• Write an excellent article and defend it. This is the difference between a great piece and "clickbait."
• Research the Yap algorithm. Look for small accounts that earn a lot of Yaps. See what they are doing.
• Niche down.

X Platform Algorithm

The higher the "coverage" of your posts, the more likely you are to earn Yaps. Some basic principles:

• Add images or videos to each post. X is trying to become more multimedia-oriented.
• Do not add links to the original tweet; you can add links as follow-up tweets.
• Try to reply to every user who comments on your post.
• Improve post quality. Think about whether readers can learn something new from your article.
• Be more specific in your explanations. Look for areas where you can elaborate more specifically. For example, you can explain profit-sharing formulas or share recent case studies of profit-taking. Or don’t just say, "Sui is the fastest blockchain"… add specific numbers. Small details add up.
• Long-form posts have higher coverage. There isn’t much difference in coverage between articles, long threads, and long posts. Choose the format based on the content you are writing.
• Write like a real human. There are many AI agents and chatbots; no one wants to reply to a bot.

Other Actions:

• Make sure to link your EVM wallet address to Kaito on the dashboard before January 1 (snapshot deadline).

You can earn Yaps through referrals. Most people have already shared referral links on X. You can promote through other channels (like Discord or Telegram) as well (just don’t spam).

Other Thoughts

I’ve seen some criticism regarding the Yap program, claiming that the airdrop rewards may not be that generous, or that this move is turning Crypto Twitter into a "garbage dump." However, the program actually has positive effects on the crypto space.

First, it incentivizes everyone to elevate their standards and write quality content.

Second, it makes everyone more engaged. It’s well-known that Crypto Twitter can be a bit cliquish; now everyone is grinding for Yaps, which opens up more opportunities for interaction.

Everyone is focused on potential airdrops. Even if there aren’t any, you are building connections and growing your account. Having a larger account will bring more opportunities.

Related Reading: Senior Trader's 2024 "Cultivation Manual": How to Capture Opportunities from Volatility and Secure Profits

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