Tron Founder Justin Sun purchased and ate the world’s priciest banana last month – a fruit with a mind-bending sticker price of $6.2 million. And now, Boston Pizza, one of Canada’s largest pizza chains, is having a little promotional fun at Sun’s expense.
The company is running an advertisement on X with a slice of pepperoni pizza duct taped to a wall, similar to how Italian artist Maurizio Cattelan taped a banana worth mere pennies to a white wall, named it “Comedian,” and auctioned it off as conceptual food art for a whopping $6.2 million.
“We’re always looking at what’s going on in food culture and when we saw how much the banana art was going for, we decided to have a bit of fun with it,” a Boston Pizza spokesperson told Bitcoin.com. “Food and fun go hand in hand.”
Sun gladly shelled out the money for the publicity it would generate and Boston Pizza appears to be riding the coattails of the attention Sun garnered from his antics.
“If we ever needed an affordable lunch option, this is the time,” the pizza ad states. “Art, meet value,” reads the caption for the accompanying image which is a pizza version of the Comedian.
Boston Pizza advertisement (@bostonpizza/X)
The fact that a Canadian pizza chain is taking the time to develop advertisements related to events in crypto is a signal that the once niche industry may now be firmly in the mainstream.
Just a few days before devouring the famed banana, Sun invested $30 million in World Liberty Financial, the crypto project backed by the Trump family, claiming to be its largest investor.
“TRON is committed to making America great again and leading innovation,” Sun posted on X.
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