OpenAD is a decentralized advertising platform dedicated to providing a transparent environment, precise targeting, and an advertising experience with instant feedback.
Author: OpenAD
Where are the future opportunities for Telegram?
Since John Wanamaker discovered the inefficiency of advertising over a century ago, this issue still persists today, especially against the backdrop of rapid growth in digital advertising.
The global advertising market reached $626 billion in 2023 and is expected to exceed $1 trillion by 2030.
Have you ever thought that advertising campaigns could actually achieve higher efficiency, spend less money, and accomplish more? You don't have to spend exorbitant advertising fees to achieve the desired return on investment.
Combining years of rich cross-industry experience and insights from the advertising industry, we launched OpenAD, a decentralized advertising platform committed to providing a transparent environment, precise targeting, and an advertising experience with instant feedback. Leveraging blockchain technology to enable verifiable interactions, reduce fake traffic and ineffective exposure, and promote the development of Web3 digital advertising.
Growth Challenges on Telegram
With billions of users, Telegram has immense potential commercial value. However, due to Telegram's privacy features, achieving precise user coverage comes with many challenges, such as low account interaction rates and an abundance of bots, which weaken the effectiveness of ad reach and the engagement of real users—in fact, the issues on Telegram mainly exist in the following areas:
Difficulties in User Profiling
As a privacy-focused messaging app, Telegram has limited user data, making it difficult for businesses to build detailed user profiles. This data deficiency complicates precise interactions, and coupled with the platform being in the early stages of commercialization, it increases the difficulty of monetization.
Commercial Monetization is in its Early Stages
Current monetization methods are relatively simple, lacking diverse revenue models to drive income growth, and the limited commercial ecosystem results in restricted returns on brand investments.
Infrastructure Needs Improvement
Telegram's commercial infrastructure is still developing, and the core tools for traffic monetization are in their infancy, making it challenging for brands to effectively convert user activity into revenue. Such an environment urgently requires solutions like OpenAD to overcome these limitations.
OpenAD: An Innovative Solution for Growth and Monetization on the TON Blockchain
As the first decentralized advertising protocol on the TON blockchain, OpenAD aims to help clients achieve real growth. We are dedicated to providing top-notch services in the Telegram advertising space, assisting clients in acquiring real users and achieving commercial monetization.
By innovatively addressing the fragmentation of traffic, lack of advertising transparency, and data tracking issues within the Telegram ecosystem, OpenAD offers brands and publishers a decentralized, secure, and transparent advertising platform focused on precise user interactions, real-time advertising performance data, and flexible traffic monetization methods.
OpenAD believes that advertising is not just simple exposure but a continuous process of optimization and discovery. Simply collecting a fee is not the outcome we desire. We prefer to engage in in-depth discussions with you, experimenting with different strategies and material combinations to discover how to maximize advertising effectiveness.
Through continuous optimization of strategies, refining materials, executing plans, and in-depth data analysis, we find the best ways to enhance the user activity and conversion rates of Farmfrens, achieving sustainable growth. At OpenAD, our industry-leading team will continuously provide you with professional optimization advice throughout the process, helping clients achieve the best advertising results.
Core Competitiveness of OpenAD
So how can we achieve the real user growth and sustainable monetization mentioned above?
1. Preventing Fake Interactions
OpenAD ensures that ad displays are based on real user interactions, eliminating low-quality and automated operations:
OpenAD ads have no incentive mechanisms, avoiding fake interactions and cheating behaviors.
The ad display mechanism is based on real user behavior, making it difficult for bots or automated operations to abuse the system, with extremely high costs (e.g., Sybil attacks).
2. High Transparency
OpenAD utilizes blockchain technology to achieve high transparency in advertising activities:
User interactions with ads are recorded on-chain via smart contracts.
Advertisers and publishers can trace ad data, ensuring complete transparency and traceability for every display and interaction.
3. Deduplication Optimization
The OpenAD network avoids repeated exposure and optimizes advertising budgets:
The platform automatically eliminates duplicate exposures across different channels, ensuring accurate reporting data.
When the same user sees ads multiple times, costs are allocated by channel, maximizing budget effectiveness.
With these core advantages, OpenAD effectively addresses the main challenges currently faced by Telegram, paving a safe and reliable path for brands to achieve real user growth and meaningful monetization.
OpenAD: Truly Smart Advertising Driving Real Growth
Advertisers: Achieve Real User Growth with Transparent Data
Reach Real Users: Precisely cover real users, avoiding interactions with bots.
One-Click Coverage: Easily expand to hundreds of channels, increasing brand exposure.
Prevent Bots: Multiple mechanisms effectively reduce automated operations and bot traffic.
No Duplicate Billing: Avoid costs for repeated exposures, ensuring each expenditure is more valuable.
Refined User Targeting: Obtain user data such as Telegram ID, language, device information, etc.
Blockchain Transparency: Every ad can be verified on the TON chain, ensuring full accountability.
Multiple Ad Display Formats: Currently, we support not only banner ad placements but also interactive ads, and will support task-based ads in the future.
Traffic Owners: Quick Start with Flexible Monetization Methods
Quick Bidding: Sell traffic to the highest bidder within minutes.
Ad Display Control: Only display ads from verified advertisers.
Low-Cost Traffic Exchange: Exchange traffic with other publishers at the lowest cost.
Simple Setup: Just 30 minutes to set up and start your revenue journey.
Traffic Exchange Partners: More Transparent, Flexible, and Efficient
Flexible exchange models: Custom traffic exchanges that match target audiences and enhance interaction rates.
Collaborate to Enhance Influence: Work together with trusted traffic owners to expand brand influence and drive mutual growth.
Transparent Data: Blockchain records every exchange's exposure, providing clear and credible results.
The image showcases the OpenAD ecosystem, connecting multiple mini-programs through a central advertising network to enhance coverage and value.
Client Case Studies - How OpenAD Empowers Client Success
1. Banana TV: Attracting Quality Traffic through OpenAD
Banana TV is a short drama platform based on Web 3.0 technology, operating on Telegram and the TON network, allowing users to watch episodes anytime and anywhere while earning rewards. Through this platform, users can not only enjoy exciting dramas but also receive gifts and rewards through interactions and simple tasks, watching episodes for free.
With the support of OpenAD's precise targeting, Banana TV successfully attracted a large number of high-quality real users in the designated regions. The results are evident:
Effective user conversion rate of 60%
User retention rate of 10%
OpenAD's targeted strategy brought qualitative improvements to Banana TV's user growth and interaction.
2. NOTON: Smart Advertising Boosts Revenue Growth
Noton is a blockchain-based reward gaming platform where users can earn $NOT tokens by participating in various activities. The platform allows users to easily earn rewards through a simple operational process while encouraging active participation, enhancing platform activity.
OpenAD's smart advertising deployment and transparent revenue-sharing model helped NOTON easily achieve higher advertising revenue. Its results include:
- Interaction rate of 190%, significantly higher than the industry standard
Through data-driven advertising deployment, NOTON achieved a win-win situation for revenue and user engagement with the support of OpenAD.
A High-Quality Team Bridging Web2 and Web3
The OpenAD team has rich experience across both Web2 and Web3 domains, bringing together professionals from traditional advertising and blockchain technology fields. This unique skill set supports the platform's innovation and reliability, ensuring it can meet the diverse needs of advertisers in a decentralized ecosystem. We continuously strive for rapid platform development.
Our team has over 10 years of extensive experience in advertising, product development and design, and blockchain development, with a globalized member background; the management team has held leadership positions in several top companies.
We have accumulated rich experience in advertising and traffic management; OpenAD is a true practitioner.
Learn more about OpenAD:
🌐 Visit our website: https://openad.network/
💬 Join our Telegram group: https://t.me/OpenAD_protocol
🐦 Follow us on Twitter: https://x.com/OpenAD_Protocol
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