While legacy media bemoans X as a failing cesspool of misinformation, savvy users know it as a rare source of truth. The same goes for Rumble—a crucial platform because video is king. Over 2.5 billion people tune in to Youtube monthly. That’s five times X’s monthly scrollers. Rumble, the newcomer, is doing less than 2% of Youtube’s numbers, but with 26% growth over the last quarter, it’s proving itself a serious contender in the video format media race.

But why does Rumble matter? For those who care about the free exchange of ideas, Rumble offers a unique space. Everyone knows mainstream media is largely a propaganda machine, but the truth is, the big tech platforms are no better. China-run Tiktok is optimized for brain rot at best, and the downfall of Western civilization at worst. Youtube and Facebook, with their censorship-heavy policies, have long been captured by liberal elites and other stakeholders of the status quo.

Rumble’s importance was on clear display during the COVID debacle. While the incumbent platforms infamously worked in lock-step to shape the narrative fed to them by their handlers, Rumble allowed debate. It was one of the few places people could openly discuss vaccine efficacy, alternative treatments, and the influence of big pharma. Because “conspiratorial” ideas could be aired and their merits debated, people were empowered to make more informed decisions, and the truth eventually came out.

Bitcoin.com’s marketing team, like many creators in niches that are considered subversive, recently learned firsthand the unwritten rules of the game. Our Facebook account, where since 2015 we’ve posted carefully researched and 100% factual bitcoin and crypto news and education to our 300k followers, was banned overnight. There was no warning, no opportunity to state our case, no one to even contact. We just woke up to a locked account. As an interesting aside, through back channels, we were able to bribe a Facebook insider to bring our account back – but that lasted only a few weeks until an unseen censorship Czar at Facebook flipped the switch once more. I guess Trump said too many positive things about bitcoin? Or maybe Facebook’s handlers flagged bitcoin education as too subversive.

The centralization of information and the clampdown on dissenting ideas has always served those who fear transparency. And that’s the issue: legacy media, which now includes platforms like Youtube and Facebook, are more comfortable silencing voices than encouraging a plurality of perspectives. Rumble, like X, respects its creators’ voices.

Rumble’s significance isn’t just about free speech; it’s about a broader decentralization of information. Bitcoin—financial truth in digital form—is a prime example of this decentralization. Bitcoin offers people the ability to control their wealth without interference, in contrast to legacy finance where influence is skewed toward the powerful and where an intermediary always lies between you and your money. The alignment here is clear: just as bitcoin enables financial freedom, platforms like X and Rumble enable informational freedom.

I’ve seen firsthand the power of financial truth that bitcoin brings. I understand that platforms pushing for decentralization, whether in finance or media, are aligned in values. Bitcoin is the most decentralized and transparent form of money in existence, just as Rumble is a transparent, open video platform. Both are indispensable to a future where people are empowered by truth rather than manipulated by those controlling the narrative.

In the end, Rumble matters because it’s a battleground for free speech and a parallel to the financial revolution bitcoin sparked. It’s about giving people a space free from the influence of legacy media giants. As long as platforms like Rumble stand, there’s hope that truth has a place to thrive.

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