Payment giant Visa has joined forces with crypto exchange Coinbase to offer real-time account funding for Coinbase users in the U.S. and EU by integrating Visa Direct.

Announced on Tuesday, this partnership “adds convenience and new services for Coinbase customers across the US and EU, including real-time, reliable, and secure money movement,” according to Visa. By linking to the Visa Direct network, Coinbase users with eligible Visa debit cards will be able to deposit funds directly into their accounts instantly, enhancing speed and control for crypto trades.

Yanilsa Gonzalez Ore, Head of Visa Direct for North America, highlighted the advantages for Coinbase users, noting:

Providing real-time account funding using Visa Direct and an eligible Visa debit card means that those Coinbase users with an eligible Visa debit card know that they can take advantage of trading opportunities day and night.

The feature brings greater flexibility, allowing customers to access and trade funds immediately in the ever-shifting crypto market.

Akash Shah, Senior Director of Product Management at Coinbase, emphasized that “the integration with Visa Direct gives our eligible customers real-time access to their funds for trading. By enabling them to move money seamlessly and control their finances, we are delivering the trust, security, and flexibility they expect.”

This new functionality allows Coinbase users to instantly transfer funds, buy crypto directly, and cash out to bank accounts using Visa debit cards, effectively bridging traditional finance with the digital asset sector. The Coinbase Visa debit card remains available in the U.S. as part of this expanding financial accessibility.

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