According to the announcement, the collaboration will involve a series of promotional events and blockchain-focused fan engagement activities scheduled throughout the season. In this partnership, the Warriors and Coinbase seek to introduce blockchain to fans by providing access to exclusive onchain experiences and limited-edition merchandise.

Fans attending selected games at Chase Center have a chance to receive giveaways sponsored by Coinbase. The deal also includes promotional perks for fans who create a Coinbase account. “Building fandom using blockchain technology continues to be an area of opportunity for us, and we’re excited to partner with Coinbase to continue to bring unique experiences to our fans, whether they’re at Chase Center or watching from home,” the Warriors chief commercial officer Mike Kitts remarked.

Coinbase is expected to gain visibility within Chase Center, with its branding appearing in the arena and during broadcasts. This move is part of Coinbase’s broader effort to establish itself in the sports world, building on its existing role as the exclusive cryptocurrency partner of the NBA, WNBA, NBA G League, and NBA 2K League.

The Warriors see this as an opportunity to test blockchain’s role in fan engagement. Coinbase’s chief marketing officer, Kate Rouch, described the initiative as an easy way for Warriors fans to explore cryptocurrency. “Our exclusive partnership with the Golden State Warriors gives fans simple and fun ways to try it out. We’re excited to bring Dub Nation onchain,” Rouch added.

This is not the Warriors’ first rodeo with a crypto firm. In December 2021, the Golden State Warriors took a bold step into the crypto world, partnering with FTX as their official cryptocurrency platform and NFT marketplace. Similarly, this deal promised exciting NFT releases and interactive promotions right at Chase Center. But after FTX’s dramatic collapse in November 2022, the Warriors found themselves facing legal trouble and swiftly cut ties, paving the way for a new partnership with the San Francisco company Coinbase.

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