1inch Network has announced a long-term partnership with the Bruce Lee Family Company, aimed at fostering the adoption of decentralized finance and Web3 under the slogan “Take crypto seriousLee.” This collaboration celebrates the legacy of Bruce Lee, whose iconic “one-inch punch” inspired the name of the 1inch platform. The partnership will kick off with a promotional video and a campaign designed to shift perceptions of cryptocurrency from speculative to a serious component of the future financial system. Every participant in the campaign will also receive a POAP NFT and a chance to become a real kung-fu master by winning an original yellow jumpsuit and nunchaku. Sergej Kunz, co-founder of 1inch, expressed his lifelong admiration for Bruce Lee and emphasized the alignment of their values, including integrity and resilience. Notably, back in January 2022, the Bruce Lee Family Company launched Lee’s first NFT collection.

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