More companies are following a bitcoin-first strategy, aiming to issue debt to acquire “digital gold.” Samara Asset Group, a Malta-based company specializing in seeding asset managers and builders in the tech and innovation areas, is following Microstrategy’s playbook, pioneered by Bitcoin permabull Michael Saylor.

The company recently announced that it would arrange a series of meetings seeking to issue a Nordic bond for up to 30 million euros ($32.6 billion) to expand Samara’s portfolio by investing in alternative funds and expanding its Bitcoin stash. The bond will have a minimum subscription and allocation of 100,000 euros ($108,868) and will be listed on unregulated markets in the Oslo and Frankfurt stock exchanges.

The announcement comes as several companies including Japan-based Metaplanet, and U.S.-based Semler Scientific have also declared in favor of establishing a bitcoin purchasing strategy and focusing on accumulating bitcoin as a reserve asset.

Samara’s move is not strange, considering that it was co-founded by Galaxy Digital CEO Mike Novogratz, Christian Angermayer’s Apeiron Investment Group, and Patrick Lowry, who co-founded Deutsche Digital Assets, a crypto asset manager providing exposure for crypto products in European markets.

Lowry stated that the company was excited to place this bond and continue investing in emerging asset managers and purchasing bitcoin, detailing that they will seek to diversify into new technologies.

Highlighting the relevance of bitcoin as part of the company’s operations, Lowry stated:

With Bitcoin as our primary treasury reserve asset, we also enhance our liquidity position with bond proceeds.

“With this new dry powder, we are excited to invest in and partner with the builders of tomorrow’s most disruptive technologies and grow our Bitcoin position,” Samara’s advisor Christian Angermayer concluded.

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