Original: Ou Yujiao

Source: Big Model Home

Image source: Generated by Unlimited AI

In less than a year, few companies have made a big deal out of the ability of large models to chat and write poetry. Nowadays, integrating with the industry has become a new narrative of large models…

Recently, the Big Model Home noticed that the JD.com app has launched a test version of the Jingyan AI assistant.

Image source: JD.com app

It is reported that the Jingyan AI assistant is an intelligent shopping guide service created by JD.com, which supports two input methods: voice and text, and can provide shopping inspiration based on the content entered by the user.

It is worth noting that JD.com emphasizes that any services provided by the Jingyan AI assistant are only for shopping inspiration, not only do they not constitute any substantive advice or opinions, but they also cannot be the basis for any decision-making purchase behavior.

At the same time, any products and related images, videos, and audio contained in the output content of the Jingyan AI assistant do not imply the platform's recommendation of the products and related content at any time, and the JD.com app is not responsible for the authenticity, completeness, accuracy, timeliness, and practicality of the content generated by the Jingyan AI assistant.

Currently, users can experience it by searching for the keyword "JD Jingyan" on the JD.com app. However, JD.com has not yet revealed whether the application will be fully launched, and the specific time of the launch.

JD Jingyan, complete but not perfect shopping guide

After opening the JD.com app, the Big Model Home quickly jumped to the Jingyan AI assistant through the above steps.

According to the page content, JD Jingyan has functional labels such as "professional category consultation," "personalized gift assistant," "product comparison assistant," and "shopping experience knowledge."

First, the Big Model Home chose to experience the recommended question under the professional category consultation section: "How to choose whole wheat bread"? In about 30 seconds, the Jingyan AI assistant provided an answer. In addition to the answer, it not only pushed the links to the related products needed, allowing users to directly enter the purchase page with a click, but also derived a series of related questions about the required products. It can be said that the Jingyan AI assistant's performance in terms of the number of answers, accuracy, and related questions derived is commendable.

Image source: Jingyan AI assistant

However, the Big Model Home noticed that in the current recommended results, all the products are from JD's self-operated store—JD Supermarket, and the randomness of the recommendations is relatively high (the same question is repeated, and the product links that appear are not the same), which to a certain extent limits the comprehensiveness of the answers.

After the professional category consultation, the Big Model Home experienced the "personalized gift assistant" section and chose a somewhat controversial topic—what nutritional supplements to give to a grandfather with high blood sugar?

Image source: Jingyan AI assistant

However, this time the Jingyan AI assistant was biased in grasping the keywords of the question. In addition to providing answers such as walnut powder gift box and nutritional drink gift box, which are neither good nor bad, it also provided the option of sugar-free bread, which does not belong to nutritional supplements. It can be seen that under the premise of concretization and specialization, the Jingyan AI assistant not only provides "supplement" type nutritional supplements in a narrow sense, but also provides some food-type nutritional supplements in a broad sense.

Similarly, in addition to answering user questions, the Jingyan AI assistant also extended a series of related new questions based on the questions raised by the user. From this perspective, the current Jingyan AI assistant is indeed transitioning from AI service to AI-style service.

Image source: Jingyan AI assistant

In addition to the common Q&A, the Big Model Home also challenged the "shopping knowledge and skills" section by asking questions in a voice format. When it came to the answer to "how to choose a sweeter watermelon," the Jingyan AI assistant was able to quickly provide the answer in text form.

Indeed, on the one hand, from the current internal test results, the current Jingyan AI assistant still has many details to be improved. But on the other hand, the appearance of the Jingyan AI assistant has indeed updated and iterated the original shopping method. This iteration is not only limited to the consumer's search method, but also reflects on the sales service side. By conducting "recommended searches" based on user needs, improving the accuracy of product purchases, and creating a more convenient and enjoyable shopping experience for users.

At the same time, as consumer demands gradually become "diversified" and "concretized," traditional service methods are no longer able to fully understand natural language, which easily leads to user loss and platform growth stagnation. In this context, the birth of the Jingyan AI assistant can be said to be timely.

Continued escalation, JD promotes the integration of AI and industry in a progressive manner

In fact, the launch of the Jingyan AI assistant is not only another new AI function of the JD.com app, but also represents JD's detailed performance in solidifying the industrialization of AI after laying the foundation in the era of artificial intelligence.

As the foundation of JD, retail plays a crucial role in its entire business sector. At the same time, because marketing and customer service in e-commerce have the most urgent demand for large models and are the easiest to integrate, as early as 2012, JD began to apply intelligent customer service, focusing on using AI technology to assist customer service in improving efficiency and optimizing customer experience.

During this year's 618 shopping festival, JD for the first time applied the "Yanxi" large language model technology to official services (including intelligent customer service, AI live broadcast, etc.).

And now, with the launch of the Jingyan AI assistant, not only has it filled the gap in the planning and information modules of the original e-commerce platform, but it has also completed another integration of JD's e-commerce with AI. Therefore, for the current JD.com app, backed by a large amount of internal test opinions and demand data, how to achieve the successful integration of AI and industrialization while rapidly iterating user search methods will also become an important issue it faces.

Looking further ahead, with more and more AI genes injected into the JD.com app, how to leverage its own full-chain e-commerce advantages to achieve the full integration of various business sectors under the backdrop of the deep integration of JD and AIGC, will also be the key to its successful breakthrough, and even the writing of a completely new story in the AI track.

In conclusion

According to the incomplete summary of the Big Model Home, as an emerging technological means, AI tools such as Taobao's Wenwen and the Jingyan AI assistant have played a role on various e-commerce platforms.

At the same time, JD currently has AI components in the financial and health fields. Among them, in the former, it has combined the application exploration of large models to release an AI marketing growth platform, which has greatly optimized the marketing operation process, reduced the learning and operating costs of the operation personnel, and improved the production efficiency of the solution by hundreds of times; in the latter, it has created the Jingyi Qianxun medical large model based on the Yanxi large model, which is used in remote medical scenarios to solve the problem of insufficient supply of high-quality medical resources.

Combining JD's application practice of the Yanxi large model, JD has also formulated a clear "three-step" plan: to launch the large model in July 2023, conduct internal practice, product integration, and iterative refinement in the second half of 2023, and serve the industry and fully open in the first half of 2024, opening the large model's capabilities to external serious commercial scenarios.

The Big Model Home believes that as industrial demand continues to be stimulated, large models will soon usher in a new round of outbreaks. For JD, how to land and how to integrate with specific industrial scenarios will also be the challenges it needs to overcome one by one.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。