Source: Duo Jing

Image source: Generated by Wujie AI

Since March, there has been a constant stream of AIGC courses at home and abroad, including AI copywriting, AI creative painting, AI virtual digital humans… It seems as if overnight, all the office challenges that have troubled workers have been miraculously resolved, ushering in the so-called workplace "question search app." This brings to mind the era when Microsoft Office was born, and the efficiency of office work experienced a "seismic" improvement, with Word, Excel, PowerPoint, and other office software deeply ingrained in the DNA of every workplace professional.

In the new round of competition, what is the situation of AIGC courses abroad? Is Microsoft unwilling to lag behind? How is Open AI following up? The curtain of the AIGC era is slowly being drawn open.

01 AIGC Overseas Training Courses Are Hot, Online Platforms Respond Quickly

In March, GPT-3.5 gained popularity, and AIGC technology was evaluated as "likely to trigger the fourth industrial revolution." The concept of AI seemed to have become a gold mine, attracting various industries to "mine" it. And perhaps the first to strike gold were those who sold the tools. This is why various forms of AIGC training courses have emerged in China since March. However, in the early stage of industry development, the market is mixed, and truly useful and high-quality courses still need time to settle. So, what is the situation of AIGC courses in foreign markets?

Recently, the Indian educational technology company upGrad released 20 latest courses related to generative artificial intelligence, with durations ranging from 1.5 hours to 28 hours, covering a range of topics from artificial intelligence and machine learning to data science and neural networks, and also introducing interactive video lectures, real case studies, hands-on projects, and one-on-one interactions. These new courses from upGrad received nearly 2,000 registration applications within 45 days of their launch.

On the American online learning platform Udemy, searching for keywords such as ChatGPT and AIGC yielded over 97,000 enrolled students in the most popular courses, priced at around $16. One introductory course is described as follows: This course aims to provide you with a comprehensive and practical beginner's guide to AIGC (AI Generated Content) technology. The course will delve into the basic concepts of AIGC, underlying technological principles, practical application cases, and related challenges and opportunities, including the practical applications of ChatGPT and Midjourney, as well as specific techniques for writing prompts, helping users master how to use AIGC technology to improve work efficiency, reduce costs, and enhance personal or corporate competitiveness.

The course is divided into four chapters, including: an overview and introduction to AIGC, the underlying technology of AIGC, practical applications of AIGC in different fields, and the challenges and opportunities brought by AIGC. In addition, the course also includes some practical projects to help users learn how to use the intelligent assistant app developed by Soul AI (exclusive to the course), enabling them to better understand how AIGC technology works in scenarios such as writing articles, intelligent assistants, and entertainment education. The course is widely targeted at professionals in the workplace, business managers, content creators, technology enthusiasts, and educators, among other professional groups.

In fact, introductory AIGC courses like these are basically inseparable from several elements: ChatGPT prompt teaching, AIGC marketing tools, and AIGC creative tools.

The "fire" of AIGC has ignited the learning enthusiasm of people of all ages. Recently, an Indian company specializing in STEAM education, KinderLab Robotics, released a free AI course that guides children to learn about the principles of artificial intelligence by interacting with the KIBO robot. It is understood that with the recent popularity of ChatGPT in the first half of this year, domestic STEAM education companies have also incorporated the concept of AIGC into their course promotions, with "AI" and "human-computer interaction" becoming high-frequency terms in course content.

Baidu's founder, Robin Li, stated at the 2022 Baidu World Conference that AIGC will go through three stages of development. The first is the "assistant stage," where AIGC is used to assist humans in content production. The second is the "collaboration stage," where AIGC appears in the form of a virtual human coexisting with reality, forming a symbiotic relationship between humans and machines. The third is the "original creation stage," where AIGC will independently complete content creation. Breakthroughs in large model technology are accelerating this trend. Today, most companies are still "feeling their way across the river" in the first stage, while internet giants are already advancing to the second stage.

02 Is Prompt Training the Key? The Struggle in the Education Scene of Internet Companies

Shravan Goli, Chief Operating Officer of Coursera, once pointed out in an email to TechRepublic that a key skill unique to generative artificial intelligence training is prompt training. "This is what sets it apart from teaching other software or applications."

Goli said: Users need "their own" artificial intelligence. "Without good prompts, tools will not be able to help employees meaningfully improve productivity, and improving productivity is one of the most helpful uses of generative artificial intelligence for the future workplace."

A survey by the World Economic Forum found that over 75% of companies plan to adopt artificial intelligence in the next five years. According to its "Future of Jobs 2023" report, training employees to use artificial intelligence and big data is ranked third among the company's priority skills training focus for the next five years. This statistic includes generative artificial intelligence or other frequently associated technologies, such as machine learning.

So, will AIGC learning become the next "long-awaited" Microsoft Office?

In May 2023, Microsoft's Work Trend Index found that 49% of people are worried that artificial intelligence will make them unemployed. At the same time, 70% of people are open to the possibility of delegating some tasks to artificial intelligence to reduce their workload.

In June, Microsoft and LinkedIn jointly launched the AI Skills Initiative Certificate program, aiming to build a free course library for professionals who are new to generative artificial intelligence skills and want to learn how to apply generative artificial intelligence in their work. In addition, Microsoft will provide funding for outstanding ideas from non-profit organizations, social enterprises, research or academic institutions to train employees to use generative artificial intelligence.

In addition to leading AIGC training by internet giants, Open AI has long been planning to popularize AIGC education. Recently, Open AI officially released a guide to help teachers use ChatGPT, including:

First, role-playing in challenging conversations. ChatGPT acts as a substitute for specific roles and engages in simulated conversations with students. For example, it can point out the weaknesses in the opponent's arguments as a debate partner, act as a job recruiter in an interview, or provide feedback in a specific way as a new or old boss.

Second, building tests, quizzes, and lesson plans based on course materials. ChatGPT can assist in creating tests, exams, and lesson plans for the classroom, and can even help teachers check if the questions they have written are suitable for students' learning levels.

Third, reducing barriers for non-English speakers. Proficiency in English is a huge advantage in academia, and even a misunderstanding of minor details of English grammar can hinder students from gaining recognition and opportunities. Therefore, some teachers encourage students to use ChatGPT for translation assistance, improve their English writing skills, and practice speaking.

Fourth, teaching students critical thinking. Questioning, verifying, and reflecting on the answers provided by ChatGPT can help students avoid becoming dependent on ChatGPT and cultivate critical thinking.

In addition to the above examples, Open AI also encourages students to participate in interactions with ChatGPT, gradually building their own learning assistant.

Since the release of GPT-4, Sam Altman, CEO of Open AI, has shown great enthusiasm for advancing global education reform. Open AI has extended olive branches to several educational technology platforms, including Khan Academy, Duolingo, Chegg, and others. In this tweet, Open AI also did some "promotion" for its partners. It is clear that the educational landscape of ChatGPT is gradually becoming clear.

Examples mentioned by Open AI include:

Khan Academy is a non-profit organization that provides online courses for students of all ages. It uses GPT-4 to support Khanmigo, a tool that serves as a virtual tutor for students and a classroom assistant for teachers.

The online design platform Canva uses OpenAI's large language model to support Magic Write. It provides Magic Write for free to educators, who use the tool to create presentations, classroom activities, and lesson plans.

Duolingo is a language online learning company that uses GPT-4 to support Roleplay and Explain My Answer. Roleplay is an AI conversation partner that allows learners to practice real-world conversation skills, while Explain My Answer helps learners deepen their understanding of mistakes.

The global online learning platform edX uses GPT4 and GPT3.5 to provide real-time academic support and course exploration assistance to online learners.

According to the official website of Open AI, the online learning platform Open AI Academy, which integrates GPT-5, is expected to be launched by the end of 2023.

Perhaps among the many AIGC course contents, the "next Microsoft Office era" will emerge as the main force. And Open AI's struggle in the education field may signify the slow opening of the AIGC era.

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