#Coinbase and Binance: Global Competition#

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Overview

Coinbase and Binance are engaged in fierce competition globally, currently exhibiting a distinct geographical disparity. Data reveals that Binance holds a dominant position in most regions worldwide except North America, particularly in Africa, South America, Europe, and Asia, where its market share exceeds 50% in each, reaching a remarkable 72% in Africa and 68% in South America. In the North American market, Coinbase emerges as the preferred choice with a 45% market share. This geographical divergence could be attributed to factors such as regulatory policies, user preferences, and the stage of market development for the two exchanges.

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Analysis

Coinbase and Binance are engaged in intense competition globally, with both exchanges exhibiting distinct geographic market share variations. Data reveals that Binance dominates the Asian, African, South American, Middle Eastern, and European markets, boasting a 72% market share in Africa, 68% in South America, and over 50% in both Europe and Asia. Conversely, Coinbase reigns supreme in North America, commanding a 45% market share. CryptoQuant CEO Ki Young Ju aptly summarizes this geographic disparity: "America uses Coinbase, the world uses Binance." This regional divergence is likely attributed to factors like regulatory environments, user habits, and market maturity. Binance has aggressively expanded globally, attracting a vast user base through its low trading fees and extensive coin support. Meanwhile, Coinbase has focused on the US market, garnering approval from American regulators, which grants it an advantage in North America. Looking ahead, Coinbase and Binance will continue their global rivalry, potentially vying for market share through product innovation, market expansion, and regulatory compliance.

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