#The liquor company will hold Bitcoin.#

NASDAQ-listed spirits company Heritage Distilling announced it will begin holding cryptocurrency as a “strategic asset” and accepting cryptocurrency payments. The company said the plan is subject to approval, and Heritage will first develop a policy plan for board approval before taking action. Heritage CEO Justin Stiefel said in a statement that they are prepared to accept Bitcoin as a form of payment for online e-commerce sales and to acquire and hold Bitcoin as an asset. The move signals a growing trend of traditional businesses incorporating cryptocurrency into their business operations and viewing it as a new form of investment and payment. Heritage Distilling’s plan is similar to that of MicroStrategy and other companies that have already incorporated Bitcoin into their treasuries. This trend suggests that cryptocurrency is gaining mainstream acceptance and will play an increasingly important role in the future.