Bitwise CEO: Low search volume for Google Bitcoin indicates that the current market is not driven by individual investors Bitwise CEO Hunter Horsley posted that the price of Bitcoin has reached $94000, however, the search volume for "Bitcoin" on Google is approaching a long-term low. This is not driven by individual investors. Institutions, investment advisors, enterprises, and national entities have all entered the market. The types of investors who purchase Bitcoin are constantly diversifying.