
链研社|Apr 25, 2025 15:09
The core views and entrepreneurial ideas of Yan Xin, founder of Sign Protocol:
1. Community priority vs. VC orientation
Yan Xin reflects on the limitations of the traditional "VC coin" model and emphasizes that community building is more important than VC recognition. He pointed out that truly successful projects should attract users by building culture, vision, and atmosphere, rather than relying solely on product features or airdrop popularity.
How to impress C-end users with B products
Although Sign is a To B product, Yan Xin emphasizes that as long as the vision is clear and resonates, it can attract attention from the C-end. He used SpaceX as an example to illustrate that even if there is no direct relationship with individual investors, a strong community can still be established.
3. Product Evolution and PMF (Product Market Fit) Logic
From EthSign to Sign Protocol, to Token Table and UBI, Yan Xin emphasizes the "internal coherence" and "market demand driven" of product evolution. He avoids chasing hot topics and chooses directions that are niche but have practical needs.
4. Strategic shift: Building Super App and collaborating with countries
Sign plans to launch its own Super App, integrating identity, assets, services, and other functions, and collaborating with multiple countries to build sovereign blockchain, issue UBI, establish ID systems, etc., with the goal of achieving global digital infrastructure.
5. Community operation and user participation mechanism
The Sign community has designed four SBT (Soulbound Token) roles to encourage users to participate through likes, interactions, invitations and other ways, and to learn from Alipay's "social+service" model to enhance user stickiness and engagement.
6. Inspiration for Pi Network
Yan Xin believes that Pi is one of the projects closest to a "true digital currency", emphasizing its strong community and strong mental occupation ability. He hopes that Sign can integrate Pi's traffic model with Worldcoin's multifunctionality to create a sustainable user growth mechanism.
7. Judgment on the Current Situation and Future of the Coin Industry
He criticized the current marketing approach of "internal circulation" and "KOL orientation" in the cryptocurrency circle as unsustainable, and believed that in the future, we should expand the user base outside the circle and build real usage scenarios. He is optimistic about "world-class infrastructure" such as global identity systems, payment networks, and other directions.
8. Determination of Entrepreneurial Rhythm and Cycle
Yan Xin firmly believes that the four-year cycle is still effective, emphasizing the rhythm of bull markets telling stories and bear markets finding cash flow. He believes that as long as the company can survive, it can accumulate advantages in the long-term trend.
9. Reflections on Future Entrepreneurial Directions
He proposed the concept of "mini religion", believing that in the future, humans will rely more on emotional value rather than labor value, and communities will become platforms for providing emotional value, which is a new direction worth exploring.
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