Price is a variable of supply and demand. Short term, supply and demand (aka price) are affected by emotions... fear, uncertainty, doubt, greed. Long term, supply and demand (aka price) are affected by value. Value = Utility * People * Rarity A stock's utility is its cashflow. So, ignore the short term fear, uncertainty, doubt or greed caused by tarriffs, online drama, hype, etc. Use them to your advantage. Focus on a company's ability to generate cashflow and you win long term.