Recently, I have seen everyone tearing each other apart and rubbing edges, and I have feelings about it! Let me explain in depth what a KOL is The 'long termism' of KOLs is to put bulletproof vests on the zero curve - bullets always come from the future, wounds always leave for the present "(reflecting the collusion between project parties and KOLs to raise shipments and transfer risks through time difference) Case: A KOL claimed at the beginning of the year that" ETH 2.0 staking will rise a hundred times ", but changed its statement at the end of the year to" staking mining is dead, turning to AI blockchain games ", while it had already sold at a high price. 2. "When KOLs say 'ecological empowerment', chives' ears should automatically translate as' robot leaderboard '" (exposing false community activity and robot control) Data: 72% of KOL communities have high-frequency robot accounts that create false popularity through timed reposts and likes. 3. The essence of KOL's' wealth code 'is psychological massage - the harder you press, the deeper you cut' (sarcastic emotion manipulation rhetoric) mechanism: through phrases such as' plunge is an opportunity to get in the car 'and' fear is the mother of success', delay retail investors' stop loss decisions and buy time for market makers to sell. 4. "The so-called" community consensus "is just" The Emperor's New Clothes "co starred by KOL and the banker - the more people run naked, the more hard they perform" (deconstructing the foam of community consensus) Case: a Meme coin community boasted of "millions of user consensus", and the actual active users were less than 100, and most of them were wool party accounts. 5. "The 'value investment' of KOLs is like a sleeping pill for leeks - the deeper you sleep, the more you lose" (satirizing pseudo fundamental analysis) Truth: A KOL claimed that "a DeFi protocol TVL exceeded 1 billion", but in reality, it was self funded by the project party, and withdrew and left after 24 hours. 6. "When KOLs shout 'Don't panic', chives' toes have already dug out of the three rooms and one hall" (revealing the chain of panic transmission) Behavioral science: KOLs use the "reverse indicator effect" in reverse to induce retail investors to increase their positions and take orders through soothing speeches. 7. "KOL's' cognitive tax 'is more ruthless than project parties running away - the former reaps your wallet, while the latter only reaps your intelligence" (comparing different harvesting modes) Data: Retail investors' losses due to trusting KOL analysis accounted for 43% of the total year's liquidation. 8. "The so-called 'exclusive insider' is nothing but a 'werewolf killing' between KOLs and market makers - they always know who the prophet is" (exposing information asymmetry arbitrage) operation chain: the project party discloses the token unlocking time to KOLs in advance, and KOLs induce individual investors to carry orders by saying "short, not short". 9. The phenomenon of "KOL's' faith 'is like a Bitcoin mining machine - the more power they consume, the less output they produce" (satirizing the hollowing out of value output): Top KOLs post 10 tweets per day, but less than 3% of the content is analyzed in depth, and the rest are soft articles by the project side. 10. "When KOLs say 'this time is different', the coffin of leeks has already been nailed with the last nail" (deconstructing the historical cycle law) Data: In the past three years, all KOLs who shouted "this time is different" had an average recommended token zeroing period of 117 days.