Let's talk about the recent transition from Sign @ sign to Ghibli The phenomenon observed in the figure. The style of the community is gradually shifting from original content to secondary creative content, especially around the creation of NFTs and community symbols. one ️⃣ Background: The Rise of Equity NFTs The equity NFTs in this round are highly sought after by the community because the NFTs of the project are likely to receive airdrops of tokens. The project team is also willing to issue an NFT that can quickly help the project team/public chain unite the community. For example: Sonic's DERP, Eclipse's ASC two ️⃣ The Form of NFT: How to Stand Out? However, there are already many exquisite PFPs on the market, such as Fat Penguin, Azuki, etc. These NFTs have already accumulated a strong community with strong visual appeal, making it difficult for people to easily change their avatars. In addition, NFTs exclusive to a certain public chain also have a solid fan base. For example, Bera's steady teddys and Hyper's Hypio, the selection of these NFTs is often based on loyal fans of public chains rather than fans of individual projects. Therefore, relying solely on a beautiful NFT to attract the community may not be realistic, especially since the project team will not invest a lot of time and resources to create a long-term attractive NFT series. three ️⃣ The popularity of secondary innovation So I guess the project team of Sign @ sign chose "orange glasses" as the symbol for the community due to the above considerations. It is almost impossible to force everyone to change their project avatar, so why not create a "widget" as a symbol of the community? Everyone can add 'orange glasses' to their profile picture, which spreads like a Meme virus and is an excellent marketing tool four ️⃣ The explosion of Meme style: Ghibli and Figure Ghibli has been on fire these days The figure is also a Meme of the Second Creation. Chatgpt 4o can generate images of different styles based on the text input by the user. Jibuli style images have become popular first (because Chatgpt trains its own AI with this style of images), and users have replaced their avatars with Jibuli style, forming a visual trend. Figure is also very interesting, AI generates retro doll style images from users' pictures. The Q-version of the little doll has aroused more people's desire to imitate and follow the trend, further promoting the spread of this style. Both of the above are Memes that enable users to engage in secondary creation and easy dissemination. five ️⃣ summarize In recent months, the rise of the secondary innovation culture has demonstrated the strong demand of the community for a sense of participation and personalization. From Sign @ sign's "orange glasses" to Ghibli The secondary creative style Meme in Figure shows that the community is moving from traditional original content to more flexible and viral secondary creative content. This style shift can not only increase user engagement and loyalty, but also inspire more creative enthusiasm, promoting the rapid dissemination and popularization of the project.