To be honest, the Web3 gaming industry has gone through too many projects of "going from 0 to 1 and then back to 0". The early P2E model was basically dead, and most Web3 projects that survived either had a barely established shell ecosystem or relied on chain changes to a mature Web2 category to mix and die. In the spring of the 25th year, during the era of significant clearing in the primary cryptocurrency market, VC incubation projects required TGE if conditions permit, and TGE if conditions cannot be created, resulting in bloodshed 🩸 Listing coins has become the norm. Who can be alone in the torrent? Perhaps we can take a look at the answer sheet provided by the Moonveil team together, or perhaps they believe it is the correct approach. This Web3 gaming platform, created by the team of Riot Mafia with a funding of 9 million US dollars, is also speculated to be preparing for TGE. The core members of Moonveil come from gaming giants such as Tencent, Riot Games, and NetEase. They really understand and love games, not the kind of Web2 loser alliance/serial entrepreneurs who come to Web3 to make a fortune. What is a true understanding game? The answer thought by laymen is full score of gameplay+3A quality, while the answer given by experts is purchase volume and conversion, and the value of the entire lifecycle of game players is three times higher than the overall cost. From the perspective of pedestrians, we observe 👀 Here are the team actions of Moonveil: one ️⃣ Purchase volume drainage The L2 test online exceeded 2.5 million interactions in just one month and remained in the top 10 of Dappradar for three consecutive months. Moonveil's "Three Axes" methodology for breaking through barriers and attracting traffic: Seamless product integration: We have created a series of intermediate product forms between Web2.5 and FOCG, so newcomers will not have the barrier of "this is a cryptocurrency game". Four of them have been released, namely: one of their flagship games, Astrark, and three other casual games. There are also multiple game tests in progress, such as BUSHWHACK, which was previously of great interest to overseas KOLs and users, and the mysterious Flaming PETS. Deeply cultivating the local market: the game supports six languages, and each market has customized operations; Community sinking strategy: Strong communities have been established in CIS, East Asia, South Asia, and Brazil, rather than relying solely on a few English KOLs for hype; Not only in the game, the community will also organize exclusive special events in conjunction with local festivals and circumstances. The cohesion and activity of the entire community have been greatly improved. After this set of operations, the result is a real community: 470000+Twitter fans, 230000+Discord members, and over a million loyalty program users. two ️⃣ Conversion and the full lifecycle value of game players is three times higher than the overall cost Merely having a community size is useless, the full lifecycle value of a million wool party cannot compete with 10000 real fans. The community conversion effect of Moonveil is quite impressive. Of course, it is mainly implemented in the Web3 Native way - selling nodes. Before TGE, Moonveil's conversion results were as follows: -Polygon invested $2 million in its node project; -Q4 node sales have sold over 31000 nodes to more than 4100 community members; -The flagship game AstroArk attracted over 1.1 million UAWs and $300000 in real revenue during its public beta period -TESTNET goes live for a week, with 100K wallet users growing -On the Dappradar data ranking, 30 day data can also occupy the TOP10 These conversions not only bring in revenue, but also integrate industry resources, consolidate community consensus, and set a good expectation for the valuation of TGE. We know the atmosphere of the Web3 gaming track is very down right now. But it's still a bit premature to sing the doomsday of the Web3 gaming track now. Moonveil, a team that can land, has products, and understands games, deserves a better market pricing compared to projects that only know how to tell stories.