Traffic acquisitionValue realization Moving on to the complete ecosystem of liquidity trading, this system makes it within reach for BNB to achieve its milestone goal of 1000u. If we analyze the conclusion from the perspective of the liquidity incentive plan, we can see that Binance is playing a near obvious "niche" battle. Let's first rank a determinant: On February 18th, the first phase of the $4.4 million liquidity incentive plan, known as the 'Traffic Carnival', was specifically designed for the Memecoin project. This traffic carnival pushed BNB Chain's daily activity to the million level; On March 13th, the second phase of the $4 million liquidity incentive plan marked that the coverage of BNB Chain is no longer limited to meme coins, and assets from all fields can participate; The launch of the first two incentive programs was very successful, resulting in a total transaction volume of over 15 billion US dollars for BNB Chain, almost equivalent to the sum of Ethereum and Solana. So BNB Chain followed suit and launched a $100 million permanent liquidity support plan on March 24th. This round is bound to drive a major explosion of projects in the BNB Chain ecosystem. The liquidity incentive plan for the third phase clearly shows that BNB Chain is improving a carefully designed asset portfolio, which almost points out the core logic of BNB Chain, that is, 'traffic is the means, retention is the endpoint'. Essentially, it is to attract the vast majority of users through the dissemination efficiency of meme coins. Once the popularity of meme coins fades, the attention of funds will immediately return to the value coin. So the second incentive plan is mainly aimed at unclassified potential value projects, such as AI DeFi。 The former represents the attention economy and requires high-frequency, low-cost on chain interactions; The latter represents the value economy and is the focus of TVL accumulation, requiring a strong liquidity entry point. The former complements the latter. By this stage, the complete ecosystem built by BNB Chain, from traffic acquisition to value realization and liquidity trading, has begun to take shape. In the third phase, the main purpose is to promote the transition from the attention economy to the value economy, and to achieve on chain data user value through the calm start of the liquidity flywheel, building a complete closed loop from project incubation, exchange launch to liquidity support. The ultimate strategy is undoubtedly to screen high-value projects with true technological scalability to log in to Binance CEX and complete the ultimate closed loop of value capture. Who will be the communication hub between on chain data and user value? This brings up the recent integration of DAO framework with DeXe's advanced governance infrastructure on BNB Chain, extending its Earn 2.0 project to @ unizen_io on BNB Chain. Let me briefly introduce Unizen The projects on the chain are insignificant, each with its own narrative, but most high-quality projects revolve around liquidity. The differences between homogeneous projects are distinguished by liquidity, and whoever can obtain real liquidity will sit at the top of the board. Take DEX as an example, if you want to make a transaction, do you have to go to each exchange like CEX to compare prices? This is obviously unrealistic. Is there a tool that automatically completes the optimal path planning and execution based on the intended instruction when you issue a trading instruction, such as "Convert BNB to USDT". Unizen is such an ecosystem that integrates over 200 decentralized exchanges (DEX), multiple private market makers, and Unizen exclusive LPs into the same transaction, ensuring that the best solution is always obtained through Unizen. So a conclusion can be drawn here: Unizen is a highly optimized liquidity router. It is deployed on 17 chains, integrating AMM (Automated Market Maker), PMM (Prophet Market Maker), and customized LP (Liquidity Provider) to maximize trading returns and experience, serving wallets, intent based trading architectures, and meta aggregators. It can achieve single chain and seamless aggregation and convenient cross chain transactions, providing the highest returns and lowest slippage. Unizen has integrated DEX CowSwap, BeBop, and intends to cross chain Infra Across, Wormhole, Conveyor, etc., achieving a total transaction volume of over 4.2 billion yuan. Unizen has also been selected as one of the routing options by one of the largest aggregators, resulting in a daily transaction volume of over $100 million. Unizen has extended its Earn 2.0 project to the BNB chain through pledging by liquidity providers (LPs), creating new opportunities for users to pledge liquidity on the BNB chain and fully aligning with the third phase of the Bnb Chain's $100 million permanent liquidity support program. As mentioned earlier, Unizen completes DAO deployment on the BNB chain, which is characterized by migrating Unizen's decision-making mechanism to an on chain transparent framework to achieve auditability of governance. Smart contracts automatically execute community voting results, eliminating the possibility of human intervention. The prosperity of BSC is the tip of the iceberg in the market, and in the future, every project is building its own DAO. Unizen also has its own token ZCX. After collaborating with DeXe, Unizen DAO launched the 'ZCX Token Destruction Strategy', which is not a regular 'repurchase destruction' routine, but an automatic destruction mechanism based on transaction volume. The more you use, the more you burn, forming a positive incentive cycle. There is no artificial manipulation space, and the actual usage rate of the platform speaks for itself. In summary, The BNB Chain liquidity incentive plan has attracted many high-quality project parties to settle in, and CZ's roadmap for BNB Chain is also very clear, basically aiming to build a complete ecosystem from traffic acquisition to value realization and then to liquidity trading that combines [tradability] and [interactivity] protocols. And what Unizen is doing is a liquidity router, which uses ULDM algorithm and AI agent to automatically complete optimal path planning and execution, solving the high matching between C-end and B-end, and ultimately realizing CZ's vision of Web3 intelligent service infrastructure.