When Dubai comes to Singapore and chats with friends, the most common thing is: Cousin @ cz-binance and first sister @ heyibintance are frequently active on Twitter. Are their account contents posted by assistants? What impact will their down-to-earth attitude have on the market? Here is my personal opinion: 1，@ The level of activity on Twitter at cz-binance @ heyibintance has indeed sparked widespread attention. This high-profile social media strategy, especially frequent interaction with the community, is not common in the crypto circle, but it has a great effect on boosting community emotions and trust, especially through direct dialogue with the community through tweets, responding to hot topics, and even participating in meme related discussions, showcasing a more down-to-earth image. This interaction may boost the community's confidence in BNB and BSC chains in the short term. After all, the visibility and involvement of the leadership are often seen as signals that the project values the community. For a public chain like BSC, which performed strongly in the previous cycle but showed some signs of fatigue in this round, this "executive sinking" may help reignite community enthusiasm and drive user engagement to rebound. 2. As the core token of the BSC ecosystem, BNB's price is often closely related to the market's expectations of Binance and its ecosystem@ The active tweets of cz-binance, especially if accompanied by some positive news (such as Alpha's incentive activities, voting for cryptocurrency, launching new projects, ecological incentive plans, etc.), may trigger short-term fluctuations in market sentiment and even drive up BNB prices. From historical experience, every high-profile statement from my cousin often attracts attention from funds. For example, recent discussions about linking certain BSC blockchain memes have driven the prices of related tokens to soar. Although this "shouting order effect" is controversial, it may indeed bring capital inflows to BNB and the ecosystem. 3. This down-to-earth approach is a double-edged sword for the development of the BSC chain ecosystem, as it may attract more developers and project parties to pay attention to BSC chains. Promoting various narratives may stimulate an increase in on chain activities, such as trading volume and daily active users. This is particularly crucial for BSC to reverse the current situation of being left behind by chains such as Solana and Base. However, excessive reliance on the personal influence of @ cz-binance may also expose the fragility of the BSC ecosystem. If the prosperity on the chain is mainly driven by CZ's tweets, rather than the endogenous growth of the ecosystem itself (such as high-quality DApps or community spontaneous innovation), this development model is not healthy. The current activity level of BSC can be referred to as the "CZ effect" rather than a comprehensive ecological recovery, which may weaken its competitiveness in the long run. In the short term, down-to-earth activity is a smart strategy that can quickly mobilize market sentiment, attract attention, and have an immediate effect on the brand reshaping of BNB and BSC. But in the long run, the sustainability of this model depends on whether BSC can take the opportunity to incubate truly killer applications or self driven community cultures, rather than relying solely on the personal halo of cousin @ cz-binance. The essence of the crypto circle is decentralized innovation, and if BSC is ultimately labeled as the 'CZ chain', its potential may be limited. I have an immense love for Binance, and I will always build it, after all, we are both princes holding BNB 🤴