• Community is our microphone. Unleash the hive mind. • Measure everything. • We do what we say we’re going to do. • Focus on what works. • Embrace the haters. Be worried if they’re quiet. • We have two phases. Coiling and exploding. Know when to transition. • Recognition is the primary reward when working with us. • Good execution > perfect planning. • The purpose of language is coordinating behavior. • Use every part of the animal. • Trust each other. If you can’t trust, leave. • Nobody cares. Focus on the benefits. • Do. There is no try. • Embrace chaos. • We win because we believe we will win.