Many people on Twitter say that KOLs earn 200000 yuan a month, which is very fake. If they can't earn 200000 yuan, think for yourself, are you considered a KOL? (KOL monetization channels have been compiled for everyone) I have done MCN promotion. That is to say, to take on high-quality projects and find high-quality KOLs for the project team, distribute them to high-quality KOLs, and earn some publicity fees in the middle. Therefore, I have been researching KOLs, how to judge their true fans, influence, and profits. There are several ways for KOLs to monetize their traffic: 1: Handling fee rebate 2: Project promotion expenses 3: Member group 4: The overlap between business and fans (which is the most profitable) Commission rebate: Everyone has commission rebates, how can you make everyone use your invitation code? 1: It's giving rebates that others can't give. 2: Provide transaction logic, provide value to others, and make your fans earn money. (This is very suitable for trading bloggers, as others can already make money. Their own things overlap with their fans, and fans themselves also need to trade. Fans themselves have to pay transaction fees, and using their invitation codes can also save themselves and achieve a win-win situation. Yan Chi, Chuan Mu, and Liang Xi actually want to do this, with an annual income of 300 yuan, which is very simple.) Project promotion cost: that is, advertising promotion, which is the most suitable monetization method for general traffic (Suitable for fans with low stickiness, but with traffic, such as Doll Sister) Member group: Actually, there are some membership fees charged, and they are very high-quality bloggers who really research this area. In fact, adults need to learn a truth: free is not really a good thing. Learning knowledge and paying can save a lot of detours. (I joined a group of about ten members, including Piggskin Monster and Suhe, and learned a lot and earned a lot.) The overlap between business and fans: it means that you can provide value to your fans, which is equivalent to a company that only sells on your own, reducing the need for large sales channels. for example 1: I can provide OTC business and legal services for everyone 2: Hair removal studio can provide hair removal services to fans 3: Some can create private equity funds for investors who want to invest wait a minute Many KOLs can achieve a win-win situation with their users. There are indeed those who cut chives, just lightning protection is good