There have been a ton of cool apps, especially gaming in web3, but either a token didn't make sense, or there was no clear revenue model. Compare with early internet era flash based gaming, I played hours of adventure quest, something that had no clear early option revenue model. With FeeM it is finally possible for even those games to thrive, clear revenue model, the more users / activity, the more the app gets paid. Proper chain level incentive alignment.