Which gen AI apps are people actively using? And which are actually making money? In just 6 months, the consumer AI landscape has shifted—some AI apps surged, others stalled, and a few unexpected players vaulted over the competition. For our 4th installment of the Top 100 Gen AI Consumer Apps, we analyzed which AI apps people are actively using, which are making money, and which are becoming daily staples. Beyond the rankings, this edition highlights where AI is gaining real traction—and how we believe consumer behavior is shifting. A few key insights: • DeepSeek is outpacing competing general assistant LLMs — in growth and  engagement • The AI apps people are willing to pay for diverge from the most popular • After a year-long plateau, ChatGPT's growth has come roaring back. • AI video has finally broken through, with some high-quality new players • So-called “vibecoding” tools are reshaping who can create with AI, not just who can use it