Behind the Rise of IP | Story Ecological RWA Protocol Aria announces tokenization of Korean girl group Aespa's debut song 'Black Mamba'—— The increase is likely due to Aria's announcement of the acquisition of partial rights to the famous Korean girl group Aespa's debut song "Black Mamba" through the Story Ecological IP RWA protocol, and the implementation of on chain tokenization. The first time I learned about this model was when @ StoryProtocol first launched the StakeStone Liquidity Pad project on @ StakeStone, which is the IP RWA protocol Aria for Story Introducing real-world intellectual property (RWIP) assets onto the chain, The tokenization of real-world assets (RWA) has become a trend, but IP remains an untapped field. Aria's tokenized music catalog not only expands the boundaries of Web3 RWA forms, but also provides new paradigm samples for the decentralization, transparency, and efficient circulation of the IP market. At that time, I really liked this concept and immediately rushed in! As of now, the music catalog of ARIA Premiere Launch has included music works from top global artists such as BLACKPINK, BTS, Justin Bieber, Miley Cyrus, Dua Lipa, Katy Perry, BIGBANG, and more. The main reason for choosing Aespa this time is that they are a popular K-pop girl group with their first six consecutive albums in the top 50 of the Billboard 200. Aespa's "Black Mamba" has exceeded 200 million views on Spotify and 276 million views on YouTube; Moreover, each member has an AI virtual avatar that allows them to immerse themselves in the Aespa metaverse; Another reason, I guess blindly, is that I have set my sights on the Korean market, After all, everyone knows that Korean chives are really impressive when it comes to Fomo. Just now, I saw that IP trading volume and prices are slowly rising, and the effect is immediate. RWA is one of the few concepts that can still be hyped up this year, so let's cherish it!