There are plenty of resources out there for building a brand and for crafting a mission statement that reflects your team’s values. But putting these things together can be challenging. So In this post @meigga & @lordvolth focus on how to adapt and differentiate mission and benefits statements — as well as refine an elevator pitch — for partnerships, sales enablement, fundraising, and more. They also share what baseline artifacts founders need before taking their products (and product messaging) into the wild. Read here: https://a16zcrypto.com/posts/article/how-to-write-missions-statements/