Written at the time of Yap coin issuance 2~ A few hours later, Yap is going to TGE and has listed on a bunch of exchanges. It's up to everyone to decide whether to short or long. This article continues to share some of my thoughts. Firstly, where is Yap's success point? I actually mentioned it in the first two articles (https://(x.com)/yeruizhang/status/1871858870706221370) and (https://(x.com)/yeruizhang/status/1870215059135516982). It is actually a set of screening and making friends strategies, with the core being to capture a group of high-quality users in the early stage, actively lower the threshold, and finally achieve incentives for all content contributors. I understand that all projects should be like this: find their Seed users (reward them!), focus on the product, spread it through Seed users, and ultimately achieve widespread adoption. I can see that Pendle, Hype, Kaito, and other successful applications in this cycle have all done so (so I believe Kaito's performance after the airdrop will not be bad). The opposite is the influx of a large number of hair brushing users, creating false prosperity and promoting growth. I believe the long-term value of Yap lies in, on one hand, smoothing out information asymmetry within the industry, discovering and rewarding valuable sources of information, and on the other hand, punishing invalid content. The main reason why I have been lazy to read and write on Twitter recently is that there are too many invalid Yap articles, which are very annoying to read. I think this issue needs to be addressed the most after TGE. On the other hand, as a marketing standard for this market, expanding the marketing scenarios of Pre TGE to Post TGE and KOL rounds, using AI driven leaderboard projects to find suitable KOL targeted marketing, and then exploring the fields of influence trading and staking, truly realizing the monetization of influence and capturing the value of tokens. Time is limited and I cannot write too much today. In short, this is a new chapter for KOLs, and I look forward to InfoFI's performance after TGE.