Polkadot will un-ironically get more web3 mindshare at a much lower cost from the incentives recently injected into their new Kaito leaderboard spot slot Then all the 50M they burnt on outreach alone the past year • 14M on advertising/sponsorships • 10M on events • 5.7M on influencers • 4M on digital advertisement 32M on development (protocol, SDK, wallets, bridge, etc) 19M on business development (games, DeFi integrations, NFTs, etc) Total of 133M in 2024 with 75M in net losses The Polkadot case study is a prime example of why having a Kaito Yap leaderboard is valuable and arguably more cost efficient for marketing spend than the traditional path Now with monthly rewards for the next 6 months they will have a army of accounts attempting to gain mindshare rank to fight for a slice of the rewards pool, which is nothing to scoff at Will this lead to more activity on their chain... probably not, the ecosystem and wallet UX + UI has always been and still is horrendous They'll come for the money and stay for the Polkadot I'm sure...