Third Web acquires decentralized social platform Yup and advances Web3 social identity construction

According to a third-party announcement, the company has officially acquired the decentralized social platform Yup to enhance its Web3 social SDK capabilities and support the Farcaster and Lens Protocol ecosystems. Yup was founded by Nir Kabessa (CEO) and Vernon Johnson (CTO), focusing on decentralized social and identity protocols. The founders will serve as Senior Product Manager and Senior Software Engineer at Thirdweb, respectively. The acquisition aims to promote the construction of portable identities, anti censorship mechanisms, and creator monetization tools, further accelerating the development of Web3 social applications. The Yup platform will gradually shut down in the coming weeks, but the YUP token will still remain circulating on the chain.