Report: Telegram game user retention rates range from 5% to 20%, far below traditional gaming benchmarks

According to The Block, data analysis company Helika stated, "The fourth quarter of 2024 is a sobering period for the Telegram ecosystem. After the frenzy of click to earn games peaked at the end of the third quarter, players faced disappointing airdrop results, and traffic and engagement in the blockchain ecosystem based on the messaging app sharply declined According to Helika's report, the number of users who clicked on the game 'Hamster Kombat' plummeted from 300 million in August to 41 million after the airdrop in November The team behind Hamster Kombat explained that "300 million users represent the total number of players, not monthly active users (MAUs). The peak of MAUs exceeds 155 million Although Hamster Kombat has disappointed many users, according to Tonstat data, the TON blockchain has added over 100 million accounts in the past 12 months, growing from around 6 million to over 140 million. Helika stated that at the end of last year, the user retention rate of Telegram games was in the low range of 5% to 20%, "far below the benchmark of 20% to 30% for traditional games". The company added, "As the attractiveness of easily earning airdrop funds weakens, the number of daily active users/monthly active users (DAU/MAU) of similar applications decreases, and the activity of the entire ecosystem also decreases Helika added, "It is worth noting that identifying the actual number of users, especially the number of gamers, may be very difficult due to the presence of robots and volume boosting activities